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Are you a creative thinker with a talent for developing innovative marketing strategies? Do you have a strong understanding of consumer behaviour and market trends?
If so, this role is just for you!
The role
As a Marketing Automation Executive, you will assist in developing BPP's digital marketing strategy by implementing accurate communication strategies targeted at specific audiences. You will be responsible for developing and implementing automated marketing campaigns, ensuring consistency across teams, monitoring campaign performance, and continuously improving BPP segmentation and lifecycle strategies.
What you’ll be doing
As a Marketing Automation Specialist, you would be involved in creating and implementing automated marketing campaigns that engage customers at different stages of their journey, delivering new journeys and automations based on specific requirements and business goals.
You will be responsible for setting up and managing automated workflows that align with our marketing objectives. Using Salesforce Marketing Cloud, you will create and maintain customer marketing and transactional journeys to improve the consumer experience, drive growth, and streamline internal processes. You would be required to gain a deep understanding of our products, markets, and target audiences.
Acting as a liaison between the sales and admission teams to ensure consistency in workflows and aligning email or content with the sales and admission process. This coordination ensures a seamless customer experience across all touchpoints.
Choose a better work-life balance
In addition, you’ll have the flexibility of a home-based role, with the option to work from one of our centres should you wish. Either way, you’ll benefit from a vibrant workplace and a culture that believes in looking after others, while being part of a diverse workforce where difference is celebrated.
In addition, you’ll work alongside other like-minded professionals who champion progress, while having opportunities to develop in an environment where creativity and innovation is rewarded. On top of a competitive salary, we provide a generous annual leave entitlement of 28 days, and there’s a rewards package that includes retail discounts, Group Personal Pension Plan, dedicated healthcare, and dental plans that offer additional assurance to look after you and your family. Brilliantly, you can also study any of BPP’s courses for free – be it a professional qualification or full degree.
