Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
Mindshare’s portfolio of clients includes KFC, Marks & Spencer, TKMaxx, Unilever, Ford, and more… We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms.
About GroupM Nexus
GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.
The Team
We are a team of approximately 3 people working on a mix of clients such as Marks & Spencer and General Mills, who are both one of the agency’s long-standing clients.
We are now looking for the new Programmatic Executive to come and join the growing Programmatic team based in Rose Court, London. The team is about to undergo a big transformation where programmatic planners and traders are coming together as one team to deliver a more insightful and efficient offering for the client. All team members will therefore be planning and activating programmatic campaigns within the next 3-6 months, so this is an ideal time for the candidate to join and gain exposure to the training the rest of the team will receive.
The Role
The candidate will report to the Programmatic Account Director. Working within the Mindshare Programmatic team, they will be integral to achieving client goals by developing and optimizing activity as part of integrated, multi-channel campaigns. The ideal candidate should be able to demonstrate an enthusiasm for digital media and be keen to develop a career within digital and Programmatic. As the Programmatic Executive you will be responsible for managing and optimising campaigns, while also learning to develop programmatic plans as well as data analysis. You will develop an excellent platform knowledge and work closely with the Programmatic Account Manager to contribute to the execution of programmatic media activity.
Key Responsibilities
Campaign Management
- Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs.
- Competently manage media plans and campaigns designed to achieve specified KPIs.
- Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process
Client and Partner Management
- Create and implement a programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs, and follows through to activation
- Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
- Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
- Working with partners and attending regular platform training to develop programmatic skillset.
Operational Excellence
- The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
- Maintain standards and process throughout the end-to-end campaign lifecycle
Skills & Experience
- Passionate about programmatic and understand the role it can play in the wider ecosystem
- Affinity for numbers and with an analytical thought process, keen to drive continued excellence
- Ability to manage their time effectively and of working as part of a team
- Attention to detail and excellent communication skills, written and verbal
- Proactive and self-motivated, always looking to expanding knowledge and capabilities
