Applications for this job are now closed
We are looking for Social Media Officer to support the Health Equals team to deliver an exciting programme of campaigning work. This will be hybrid working with a minimum of 1 day in our London office.
The role
The post holder will play a crucial role in helping Health Equals to build its online presence and following, supporting its objective to raise awareness of how our health is shaped by the building blocks of health. As well as driving engagement to our public campaigns, the successful candidate will lead on creating and curating compelling evidence-based content from Health Equals members.
The social media officer will be adept at finding opportunities to reach broader audiences, to amplify messages, build relationships and engage in debates in innovative ways with opinion formers and influencers online.
The successful candidate will be an integral member of our current team of 11 working across:
- Content creation, scheduling and channel management. This will include creating impactful written social media content, tailored across Health Equals social media channels.
- Monitoring social media, including identifying opportunities to build awareness of Health Equals, our members and our campaigns.
- Track, analyse and report on social media metrics to assess the performance of our content, and use insights to make recommendations for improvement in engagement and reach.
- Work to develop our online community engagement and influencer outreach.
This role will work closely with the Senior Communications Manager, Policy & Membership Manager and Digital & Brand Manager.
About you
Essential criteria
- Commitment to Diversity and Inclusion – in all aspects of the Foundation’s activities and service delivery
- Behaviour Working together – excellent interpersonal skills and an effective communicator, capable of working in a team and with people at all levels of the organisation
- Behaviour Achieving impact – a track record of delivering high impact social media content
- Behaviour Discovering and learning – openness to feedback and an appetite for enhancing skills and learning
- Behaviour An interest in and desire to contribute to the improvement of health in the UK
- Behaviour Excellent communication and interpersonal skills to build trust and a connection with a range of members and online stakeholders, as well as internal colleagues
- Behaviour Highly organised with evidence of successfully working to deadlines and prioritising tasks
- Behaviour Ability to be self-motivated, with a proactive approach to problem-solving
- Experience Previous experience of writing and delivering social media content, working across multiple channels
- Experience Use of third-party social media management platforms such as BrandWatch to schedule content, monitor engagement and access insights
- Experience using Google Analytics and social media analytical tools to produce user and engagement statistics, support data management, benchmarking, reporting and analysis.
- Strong understanding of social media platforms and emerging trends, best practice and algorithm, how they can be used effectively to meet communications objectives
- Skill for developing engaging and compelling content that emotionally connects with online audiences, raises awareness of an issue and moves people to take an action
- A strong understanding of the evidence base surrounding the building blocks of health, or relevant issues, in order to champion evidence in an accurate and compelling way
- Excellent copywriting for social media, with the ability to convey technical and academic concepts for non-specialist audiences, and create content tailored to different channels
Desirable criteria
- Ability to edit images and video: working knowledge of Photoshop, Illustrator, Premiere Pro and Canva or similar applications
- Strong numerical skills and ability to accurately analyse data to identify and interpret trends and draw out actionable insights
About us
Health Equals is a 5-year multi-million pound campaigning initiative developed as part of the Health Foundation’s aim to improve health and reduce inequalities. Find out more about us by visiting our newly launched website www.healthequals.org.uk.
We aim to develop a campaigning movement that calls on the general public, policy makers, sector leaders, and the private sector to recognise the value and benefits of good health for all, and make sure the things we know shape good health are at the heart of policymaking and practice. Our vision is a society that values everyone’s health, where each of us has the best chance of a happy and healthy life, no matter where we are born, and wherever we work and live.
We look forward to hearing from you!
How to apply
To apply for this role please submit your CV and a supporting statement of no more than 2 sides of A4 which describes how you meet the following person specification criteria:
- An interest in and desire to contribute to the improvement of health in the UK.
- Previous experience of writing and delivering social media content, working across multiple channels.
- A strong understanding of social media platforms and emerging trends, best practice and algorithm and how they can be used effectively to meet communications objectives.
- Skill for developing engaging and compelling content that emotionally connects with online audiences, raises awareness of an issue and moves people to take an action.
- A strong understanding of the evidence base surrounding the building blocks of health, or relevant issues, in order to champion evidence in an accurate and compelling way.
Applications without a supporting statement will not be considered. If you have any queries about this role or require support with your application, please email us on humanresources@health.org.uk
Interview date: Scheduled to take place w/c 20 May 2024
We value equality, diversity and inclusion, and encourage applications from different backgrounds. We are also committed to making reasonable adjustments for candidates who have accessibility requirements.
