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Our Marketing and Brand teams are right at the heart of what we do. Surrounded by some of the best specialists in the industry, you’ll bring your own ideas to the business - building to shape the experience of our customers as part of a forward-thinking team.
Purpose of role
The Fashion Communications Assistant is a key member of the Global Fashion Communications PR team. Based in the Primark Press Office in London and working closely across offices with Fashion Communications Co-ordinators and Officers, the Fashion Communications Assistant will ensure the day-to-day elements of the Fashion Comms office are working efficiently and effectively.
The ideal candidate for Fashion Communications Assistant maintains a keen interest in influencer culture and is up-to-date with the latest fashion developments, showcasing the capacity to thrive in a continuously evolving workplace. The Fashion Communications Assistant will also work closely with internal departments and across brand comms to ensure that the team operations run smoothly.
The Fashion Communications Assistant will be responsible for the co-ordination of the press office, showroom and content studio; focusing on the management of samples, image databases to influencer activations.
What you'll do
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
- Manage and maintain the online image banks regularly (PR shots, Digital DAM, iHeart) and update the wider team
- Research necessary collateral for press events proposals and seasonal trend activations
- Write all types of effective PR materials including drafting press releases, social media plans, event running orders, briefing documents
- Be highly proficient at pitching to online press, print and influencers
- Compile fashion and news alerts for global markets and keep an updated calendar of comms in line with wider brand comms marketing calendar
- Support on the implementation of PR strategies in line with global marketing calendar and Primark brand
- Managing of media and influencer gifting, seeding and production of goody bags for media and events
- Coordinate the day to day PR samples to media, influencers, external agencies and other Primark international showrooms
- Manage & organise the day to day store appointments with media, influencers and external agencies – sending product for relevant press opportunities
- Ensure samples are recorded, monitored, and stored appropriately and returned in a timely and organised manner if required
- Managing and filing of press folders and reference material, archiving press clippings and tracking all brand coverage received daily through Kantar and our own influencer monitoring system
- Working on the global report with senior team members
- Assistance with ad-hoc day-to-day press activity, press events, in-store events, influencer activations
- Good knowledge of 360 influencer marketing campaigns, agencies and how paid activations work
- Attend relevant team meetings to review progress and identify future priorities for yourself and the department
- Maintain a good knowledge of the ever-changing social media landscape including Instagram, Tik Tok, YouTube and other emerging tools
- Responsible for up keep of press office - keeping it new and fresh with key product and working with product business partners to ensure this
- Staying abreast with industry developments, keeping up-to-date on fashion trends, styles, celebrities and the online community in specific markets
What you'll bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
- Graduate with a fashion based or PR and marketing qualification
- At least 1 year’s work experience working at a PR agency or in-house on a PR/Marketing team
- Keen awareness and interest in the social influencer landscape
- Knowledge of MS Word, Excel, Outlook are essential
- Familiarity with Adobe Photoshop and InDesign is beneficial
- Demonstrate good interpersonal and communication skills
- Effective communication skills both written and verbal
- Be proactive & assertive reacting to key business requirements in a timely manner
- Be an enthusiastic learner with a firm understanding of the global fashion industry with a positive approach to PR, the media landscape and influencer marketing
- Be a style conscious, Primark obsessed, independent thinker with an attention for detail and a creative eye
What you'll get
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first. Some of our benefits are:
- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
- Primark Perks – Discounts with some local partner business to our offices
Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and creative professionals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.
Apply to be part of our future and we’ll help you develop yours. If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.
