Your guide to personal branding

Core Career Skills
10 - 15 minutes Easy Shelly O'Gilvie
Overview
Personal branding is an essential way of demonstrating to employers what makes you unique. Your passions, interests, hobbies and personality are what make you stand out from others, and it's important to get this message across both online and offline. By ensuring your message is consistent across all platforms, you can gain credibility and authenticity which will greatly improve your chances of securing your dream role. In this module, our personal branding expert Derin, current student and influencer, provides her top tips on how to utilise digital and offline channels to increase your competitive advantage.
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Presenter
Shelly O'Gilvie
Shelly O'Gilvie
Bright Network, Campus Manager
Shelly joined Bright Network with a passion and drive for ensuring that every student, no matter their background, has access to the best opportunities. She's a specialist in working with students on campus to make the most of their time at university, by visiting campuses to run training sessions, and helping societies reach out to their members and engage them in careers.
Lessons
1. Introduction
The phrase 'personal branding' is thrown around in the business world, but what does it really mean and why is it important?
3 - 4 minutes
2. How to start building a personal brand
Find out the key considerations for establishing your personal brand and why this can open the door to your future.
1 - 2 minutes
3. Your personal branding checklist
Create a clear plan for identifying your personal brand and discover your marketing strategy going forward.
5 - 10 minutes
4. Making an effective personal brand
Learn how to impress employers by keeping your personal brand consistent both online and offline.
2 - 3 minutes
5. Personal brand SWOT analysis
Analyse your strengths and weaknesses to find out what makes you, you!
5 - 10 minutes
6. Key things to remember about personal branding
A summary of all you need to know about creating an effective personal brand to build a successful career.
1 - 2 minutes
7. Personal branding reading list
Solidify what you've learnt with expert advice on how to use your personal brand to kickstart your career.
3 - 5 minutes
To start the module for free.
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