Presenter
Jake Schogger
Jake Schogger
City Careers Series, Founder & CEO
After starting his career as a corporate lawyer, Jake now works as a freelance business consultant for some of the most exciting growing businesses in London. While at university, he set up City Careers Series which offers a range of guides to help students break into competitive City-based careers. Since then, through his books and talks, Jake has helped 50,000+ students with their applications.
After starting his career as a corporate lawyer, Jake now works as a freelance business consultant for some of the most exciting growing businesses in London. While at university, he set up City Careers Series which offers a range of guides to help students break into competitive City-based careers. Since then, through his books and talks, Jake has helped 50,000+ students with their applications.
Lessons in this module
2
1. Introduction
Join Jake Schogger, founder of City Career Series, as he introduces you to this module on setting up a side hustle.
4 - 5 minutes
2
2. The product/service
Jake explains how you start out, and why it makes sense to create a minimum viable product before scaling up.
3 - 4 minutes
2
3. Networking
In this lesson, learn why networking is so key when developing or growing your business, and how best to outreach.
3 - 4 minutes
2
4. Marketing
In this lesson, Jake talks through different marketing techniques depending on what stage your business is at.
5 - 6 minutes
2
5. Selling
Selling arguably is the most important aspect of your business, whether you are selling a product or a service. Hear about ways to help sell by looking at different online platforms and other options.
4 - 5 minutes
2
6. Pricing
In this lesson, learn about different pricing strategies and how not one approach fits all.
2 - 3 minutes
2
7. Customer relationship management
As your customer or user base grows, an important aspect to consider is your approach to customer relationship management. Jake gives you a few examples of how this can impact your business.
2 - 3 minutes
2
8. Final thoughts and wrap-up
Jake shares his final thoughts with you about setting up a business, what it's like, whether it's worth it, and gives you some insight on what it's really like. He talks about mindset, and the wide breadth of skills you may need to have or acquire.
4 - 5 minutes
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