Deutsche Bank: Make your online brand tell your story to an employer

Hear from some of Deutsche Bank’s specialist recruiters on what advice they’d give anyone embarking on a career in banking.

They offered some great ideas about how you can differentiate yourself from fellow candidates and maximise your visibility through developing an effective personal online brand. ‘Competition for jobs in our industry is fierce,’ says Matthew Barnes, Head of Recruitment for the UK and Ireland - ‘developing and maintaining an online brand that helps to enhance your professional reputation is therefore key to your success.

Everywhere people encounter you, they’ll build an idea of what you stand for based on the things that you say and do, according to DB’s Matthew, ‘Potential employers are already using these touchpoints – everything from Facebook and LinkedIn connections to publications and projects – to build a richer and more transparent picture of a potential candidate,’ he says. This personal brand can carry more weight than a carefully-manicured, traditional CV.

Not sure where to start? Follow these five key pointers to get you going:

Think about what you stand for

Try and come up with a single line that describes your strengths and ambitions – or even a set of values, behaviours and beliefs. Good brands are always consistent, and it’s by setting out what you aim to be that you can drive consistency when you interact with others.

Stay current

You probably don’t look at your LinkedIn profile every day, so it’s easy to let it get out of date. But remember that this is where many recruiters will come first – so you should make sure it’s up to date with details of your latest achievements and projects. 

Take advantage of available channels

Does your school or university have an alumni newsletter? Does your employer offer a blogging platform? Whether or not you realise it, you probably have access to channels you can use to publish industry commentary and thought leadership articles that will help you build your brand. 

Keep photos professional

Take a look through the photos of yourself that appear across social media channels. Are you happy for a prospective employer to see these? Make sure that you keep these professional.

Get out there

Even if you’re not actively looking for a new job, keep active across whatever channels you’ve chosen to use. Good content will help build your reputation among people in your network.

Read the full article here and to discover more about Deutsche Bank and the opportunities they have to offer click here.