Continuing our theme of the role of failure and persistence, Sir James Dyson’s autobiography is a superb example of the real world application of the importance of resillience and determination if you want your business to succeed.
Billionaire industrialist and inventor James Dyson went through 5,127 protypes of his first vacuum cleaner before he got to his first working model. Dyson nearly went bankrupt as he confronted huge odds including an international competitor copying his unique designs. However, Dyson persevered in his pursuit of creating a better product – Dyson’s personal wealth is now estimated at $4.3 billion.
Dyson tells how he faced ridicule when he brought his Dual Cyclone vacuum to market as manufacturers of traditional vacuums responded first with lawsuits, and finally with imitations. However, just a few years later Dyson's company was generating annual revenue of over £100 million per year in the United Kingdom, and sales of more than one billion dollars worldwide. Dyson's swashbuckling account of his struggles, failures and successes is interwoven with his innovative ideas on business, and his hard-fought insights on how to turn a new idea into a premier global brand.
Against the Odds is a fascinating read of a maverick entrepreneur on his quest to create a world-beating UK business – Dyson now employs 4,000 people and sells its machines in 70 countries, a true example if ever one was needed of the importance of determination and never giving up.