Lloyds Banking Group wanted to find out how we, as humans, check in with the online world in our everyday lives. They teamed up with BDRC International to investigate exactly the ways in which we use tech whilst taking a break from it all.
1. Half us us intend to digitally detox on holiday, but almost nine in ten still end up online.
Even though just over half of holiday makers, 53%, look forward to taking a digital detox whilst on holiday, 86% admitted to going online whilst away, spending an average of 15 hours online during a break of five days or more. It’s the 18 to 24 year olds who are the most guilty, spending an average of 17 and a half hours connected to the internet.
2. It’s emails rather than social media that’s the most popular activity.
Perhaps surprisingly, in this modern world of social media apps, the most common activity spent online was reading or replying to emails with three quarters of us (75%) doing so. Now it could be that we’re guilty of being ‘always on’ for work, even on holiday, as people on average spent three hours online for work or business whilst away, and for 25 to 34 year olds, this jumped to eight hours on average.
3. Although we still can’t go half a day without checking social media.
The above being said, the average time without checking any social media account was just under 12 hours. Just under one in three (30%) of 18 to 24 year olds thought it was important to receive ‘likes’ on their social media activity (another toes by the pool photo anyone?) and Facebook was the most widely used app with over half of us using it (55%).
4. The smartphone is the most common item to be packed.
Unsurprisingly, the smartphone was the most common tech item to be packed with over three quarters taking one on holiday, and almost all (97%) 18 to 34 year olds. It’s our map, restaurant locator and alarm clock all rolled in one after all!
5. Just under a third of us managed our finances while on holiday.
We do love the duty free deals and holiday souvenirs, and holidays can also be an excuse to spend more on exotic food and luxury items. However, just under one in three of us (30%) checked online banking whilst away to keep an eye on finances. Transferring funds from a savings account (44%) was the most common activity, followed by paying a contact or bill (42%) – perhaps the new way of splitting the bill without getting the calculator out!