The Challenge
Attract high-calibre undergraduates and graduates to fill AlphaSights off-cycle roles.
Bright Network and AlphaSights partnered to help raise AlphaSights brand awareness among its target audience and engage high-performing, commercially-aware candidates who want to build a career in an entrepreneurial environment.
The Solution
Reach and educate the most relevant students through targeted digital engagement, while solidifying brand awareness through a compelling digital presence and sponsorship of a flagship event.
- Bespoke employer profile on the Bright Network website
- Curated content highlighting AlphaSights unique opportunities, employees and culture
- Highly targeted email marketing and social media campaigns
- Premier sponsorship of Bright Network High Growth Innovators, an event developed around AlphaSights needs
The Result
- 2 hires following Bright Network High Growth Innovators
- 88% of event attendees intended to apply to AlphaSights following Bright Network High Growth Innovators
- Directly engaged over 3,000 of the most relevant Bright Network members and raised brand awareness among students interested in joining a high-growth business