Pilgrim’s Food Masters-owned company Fridge Raiders has announced the newest limited-edition variant as part of its its World Flavours range.
The new Peri Peri Chicken Bites will join the other flavour variations in the range, which includes Caribbean Jerk Chicken Bites and Katsu Chicken Bites.
Beth George, Brand Manager at Fridge Raiders, commented: “As a nation, we love to snack, and as snacking occasions continue to grow we are seeing consumer’s look for more exciting options and flavours to keep snack times exciting. We are so excited to be offering a tasty product that responds directly to this trend by launching a brand-new flavour that’s sure to invigorate the meat snacking fixture.”
She continued: “The launch of Peri Peri Chicken Bites is a natural expansion of our limited-edition World Flavours range, catering to consumers actively seeking out new and exciting flavours to fuel their busy days”.
The new launch will be available exclusively at Asda from 24 January.