Your Personal Brand... Or How to Avoid Looking Like an Idiot to Employers Online

A lot of what we do these days is online, and we know that this is the first impression of us you’ll get. And, to bring up another overused phrase, the trouble with a first impression is... you only get one.

1. Make sure future employees can’t see your exposed backside...

Obviously you wouldn’t go staggering around at an interview, telling your future employer that you love them and falling over to display everything to everyone… so why would you let that be the first glimpse of you that an employer could see online?  It’s old news – we’ve been saying it for aaages and yet not everyone listens – but make sure you don't have anything incriminating online... or at least get a grip on your privacy settings.

How to Get Companies to Notice You for the Right Reasons.

2. Reply to your messages.

We've all done it... it's easy to let communications build up without replying. However it's worth making the effort for some messages.

For those accounts that you don’t check either delete them or revive them properly and polish them up to a professional standard. You don’t want to miss an opportunity or lose a contact because they have been wasting their time on a profile that isn’t active.

3. Remember how to use apostrophe's, comma,s and cApital lettErs.

If you are happy that your tweets, for example, are open and readable by all, just take a couple of minutes and have a think about how you would feel if a recruiter at your dream firm saw that you regularly write things like this:

Omg got soooo hammered last nite, heads gonna explode cant face lectures 2day

The content itself isn’t exactly super in a professional context, but more importantly it’s an insight into how you communicate… and how you might communicate with their clients if they employ you.

4. Exercise your networking muscle.

Networking.  A word that can make grown people quake with fear at the thought of having to launch into a group of strangers. Networking in itself is a Bright blog for another day (click the link below), but for now we would encourage you just to start connecting online with the people you meet offline. Top tip – the most valuable connections for you in a career context won’t be your closest friends, as you probably already share a lot of the same connections and/or experiences as them, but people you knew loosely at school or friends of friends. They’re the ones who can bring a new dimension to your professional world, so talk to them. And here at Bright, we'll help connect you with a myriad of interesting people to help you at every stage of your career.

Check out our Guide to Networking to get you started.

5. Google your own name.

It's always worth searching for yourself online to make sure nothing untoward pops up without you noticing. This is one of the first things employers will do so it's a good idea to get ahead of the game, and only takes a few seconds... Unless you uncover an old stash of photos - then it might take all day!


Made a few mistakes? Learn How to Avoid Making Them on an Application Form.