Gain Theory

Marketing measurement is not new.  From basic reporting, to more advanced methods, most marketers today apply a variety of techniques to evaluate their marketing’s impact. Yet, while data and insights are now more readily available, a large number of marketing decisions are still based on just ‘gut feel’, resulting in marketing that fails to live up to its full potential.

There is a clear difference between knowing and doing. Generating insights isn’t enough; we help our clients action learnings to improve marketing performance over time.

At Gain Theory, we are united by a common mission: to empower informed marketing decisions by more people, more often.

Our consultants bring deep marketing and measurement experience.  Using our Marketing Excellence Operating System, we ask and answer the right business questions – those that will make a meaningful difference, delivering sustainable business growth, quickly and cost efficiently.