It was 2009 and a group of friends set off for the COP15 global climate conference in Copenhagen with a hopeful mission...A campaign to help force a legally binding deal on climate change. But, as the political momentum waned, the need for new thinking only grew.
Given was born with a radical idea. Where the substance of what businesses do, their total contribution to the world, is the new way to win. Now, it’s the radical idea the world has woken up to. While our methods have evolved, and the team has grown in size and capability, the goal remains the same.
Today, 10 years in, we’re only getting started.