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IAG Loyalty

Consumer, FMCG & Retail
About IAG Loyalty

IAG Loyalty is part of International Airlines Group (IAG). We were founded as Airmiles in 1988 and became Avios in 2011, now we’re IAGL and we have over 30 years’ experience in loyalty.

We manage the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub, and we have an impressive range of retail, travel and financial services partners of the Avios currency.

We’re loyalty pioneers creating the world’s most rewarding experiences.

That’s our vision. We help people to enjoy incredible experiences by collecting and redeeming the iconic Avios currency. We design customer loyalty programmes, build loyalty management tools, provide loyalty tech solutions, and produce invaluable data and customer insights to turn customer loyalty into a powerful tool for maximising a brand power and scale.

We’re a vision and values led business. Our vision sets our ambition, and our values represent how we’re going to get there. Together, this perfect partnership unites our people into a club of colleagues that know why and how we do things here. Our values are owned by everyone in the club, and are uniquely ours:

  • We bring passion to our work
  • We have the courage to reimagine
  • We focus on agility
  • We excel in delivery
  • We keep learning and stay curious
  • We take belonging seriously

Our colleagues bring our vision and values to life every day in all they do. For our business, for our customers and for each other.

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