Lands' End

Consumer, FMCG & Retail
About Lands' End

Lands’ End makes “Sunday comfort” part of your every day. Here, comfy is found in softer, stronger fabrics made into versatile layers to work for you - wherever life takes you. Comfy is a just-right fit that makes you feel great with the way you look. Comfy is in every winter coat, pair of boots or roll neck, keeping you warm and dry in the worst of the elements. Comfy is UPF 50 protection that keeps you safe from the sun’s harmful rays and planning more beach days. Comfy exists at Lands’ End for everyone, everywhere and with every wear.

Gary Comer started Lands’ End in 1963, selling yachting equipment for racing sailors. He opened a retail store in Chicago’s tannery district and ran a mail-order business out of the basement. When the very first catalogue cover misplaced the apostrophe in “Lands’ End,” there wasn’t enough money to reprint the entire run, so “Lands’ End” became the name of Gary’s company from then on, punctuation mistake and all.

The “Lands’ End Yachtsman’s Equipment Guide” sparked a surge of growth for the company, necessitating a move to larger facilities on Chicago’s Elston Avenue. By 1977, the focus of the business was changing from sailing equipment to clothing – and in 1978 the company began migrating to Dodgeville, Wisconsin, completing the journey by the 1980s. It remains the company’s home. Lands’ End has become synonymous with legendary quality and honest value.

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