Marshmallow

We didn’t start Marshmallow because we loved insurance. Actually, quite the opposite.

It was 2015 and the three of us were working together at another start-up. One day, we were talking to a friend of ours who had recently moved to the UK. They were trying to get car insurance, but kept getting hit by these outrageously expensive quotes. 

And we didn’t have to look very hard to see why.

Traditional insurers cash in on migrant drivers. In fact, traditional insurers cash in on a lot of people. Why? Because they work from a default position of distrust, and judge them based on impersonal and outdated systems. In short, the whole industry is broken.

So we started Marshmallow!



From our humble beginnings of offering affordable car insurance to UK newcomers, we’re now growing fast and thinking big. And we’re more determined than ever to take on the industry and change it for the better - for everyone.

We’ve come a long way already, and we’re growing fast. Become a Marshmallower and help shape the next part of our story.