National Research Group

NRG is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers bold insights for storytellers everywhere.

The foundation of our qualitative work is a team of passionate, subject matter experts who connect deeply with consumers in any environment. We use qual to discover the subconcious drivers that fuel our quantitative truths.

Our quantitative work is anchored in sophisticated techniques with a focus on agility, creativity and rigor. We are method agnostic and work collaboratively with you to solve complex problems in a simple way.

Storytelling is at the heart of what we do. We synthesize disparate data into memorable, easy to understand and actionable narratives that empower our client to make informed decisions. Our final deliverable works hard so you don't have to.

For 40 years, NRG has helped the world’s largest content creators & marketers connect their stories with audiences on every screen. Our expertise in brand management, content strategy and storytelling puts us at the intersection of entertainment and technology.