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Alphabet Marketing Placement (BMW Financial Services) Farnborough July 2024

DEADLINE 30th January 2024

We believe in creating an environment where you, our placement student, can learn and develop during your time with us and where you are given your own areas of responsibility from the start. Our experts and mentors will treat you as part of the team from day one, encouraging you to bring your own ideas to the table and giving you the opportunity to show what you can really do.

Our Summit ONE in Farnborough is home to the National Sales Company for the BMW Group in the UK, as well as BMW Group Financial Services which offers retailers, corporate, and private customers a range of customised financial services. Alphabet (GB) Ltd. as a leading provider of Business Mobility Services is also located in Farnborough. We decided in November 2020 to bring together BMW Financial Services and Alphabet to stay relevant to our customers and continue to succeed in a rapidly changing business environment.

Within our self-contained campus, we offer a modern way of working with an empowering office culture, some aspects of which include:

  • Our work persona shift – being yourself is effortless and so increases efficiency. For this reason, we allow our employees to express themselves through the way they dress.
  • Flexible working hours - working flexibly improves mental perspective and increases sustained productivity. This means our leaders maintain balance, not burnout, through focusing on output, not attendance.
  • The opportunity to get involved with our continued support of our house charity with a variety of fundraising events throughout the year.
  • Throughout our offices, there are open creative spaces which hold facilities such as table-tennis tables to encourage innovation and employee engagement.

Alphabet Marketing 

Alphabet is our multi-make fleet leasing/fleet management business. The Alphabet marketing team sits as part of a wider financial services and insurance Marketing and External Comms team across a range of brands also including BMW, MINI, Motorrad and Alphera. We are looking for a confident and eager to learn individual to join our Marketing team at Alphabet. Our Marketing team are involved in activities across a variety of media including on- and offline marketing campaigns, product communication, CRM, corporate events and incentives, customer communications, channel communications, PR, research, reporting, and analysis. Supporting and developing activities across this complete range of Marketing topics is something you will be an integral and valued part of, ensuring Alphabet maintain an innovative and engaging marketing strategy.

What will you be doing?

  • Support the development and implementation of Alphabet’s marketing activities across a variety of media including: marketing campaigns, product communication, CRM, online and offline, corporate events and incentives, customer communications, channel communications, PR, research, reporting and analysis
  • Provide administrative support for the marketing and PR budget through efficient generation of purchase orders, goods receipting of supplier invoices and budget tracking activities.
  • Providing support to marketing team members where required for the delivery of marketing/PR activities and projects such as website changes, campaigns, events, social media, PR, and development/change initiatives.
  • Carrying out performance analysis tasks as required to support projects and to assess the effectiveness of marketing campaigns. This will involve considering things such as brand positioning, online traffic and customer feedback.
  • Supporting the maintenance of marketing and product materials, ensuring compliance with brand, legal and corporate identity standards.
  • Supporting the process of updating and rolling out any changes to brand identity frameworks across both on- and offline platforms and materials.
  • Supporting the face-to-face interaction between Alphabet and customers, prospects, industry opinion formers, and sales partners by assisting marketing team members to deliver physical/virtual events.
  • Using the learning support available to allow you to become a competent user of our purchasing tool, website content management system, email campaign tool, social media tool, and others as required.
  • Developing your working knowledge of the regulations and business obligations which are key to achieving fair outcomes for customers.
  • Introducing and offering a wider perspective to influence Alphabet’s use of innovative, effective, and appropriate communication channels. This may include proposing process improvements and efficiency opportunities by contributing ideas to improve our current ways of working.
  • Working with the Marketing team members including liaison with business area contacts and business support functions to support the delivery of Marketing initiatives.
  • Working with Creative, PR, Film, Event, or Print Production agencies as directed by Marketing team members to support the delivery of department marketing activities.
  • Work with Creative, PR, Film, Event or Print Production agencies as directed by Marketing team members to support the delivery of department marketing activities.

Qualifications and experience

  • Studying towards a bachelor's degree in Marketing, Business Studies, or a related field and on track to achieve at least a 2:2.
  • Microsoft Office skills are advantageous.
  • Be able to demonstrate an interest in Marketing.
  • Confident communication skills, both written and verbal, are essential.
  • A passion for marketing.
  • High attention to detail, ensuring tasks are completed accurately.
  • Strong organisational skills, ensuring you can balance multiple ongoing projects at once.

Why choose us?

  • Great Pay - A competitive annual salary of £21,600, 27 days holiday (pro rata to your contract), and an attractive pension scheme.
  • Rewarding Work-Life Balance - Contracted working hours are 37.5 hours a week Monday to Friday, helping you develop a fulfilling work-life balance.
  • Exciting Additional Benefits - You will have the opportunity to enjoy other employee benefits including access to our Advantages scheme, giving you access to a range of offers and discounts, and a subsidised on-site restaurant.

What are we responsible for?

  • Supporting you in your training and ensuring you settle into your role and feel welcomed.
  • Working sustainably and ethically.
  • Providing you with the opportunity to bring your own ideas and develop yourself.
  • Ensuring you are happy with your work-life balance and feel as though your contribution to the business is being valued.
  • Encouraging you to develop your soft skills such as creating working relationships, communicating effectively, delivering presentations, and gaining confidence in your own ability, supporting you in both your return to university and your future career.

What do you need to do now?

If this sounds like the opportunity for you then apply today using the link below.

The next stages of the recruiting process could include; online testing, a one-way video interview, and then a face to face, telephone, or virtual interview with the hiring manager.

Please note

We operate rolling recruitment. This means we may close the application window earlier than identified if sufficient applications are received, so please apply early to avoid disappointment.

Please ensure that you complete all of the free text questions for your application to be progressed. Please also include a role relevant cover letter, explaining why we should consider you for this position.

To be eligible for this position, you must be returning to your studies for a minimum of 6 months after completion of this placement and be able to provide proof of your legal right to work in the UK if you are not a UK passport holder.

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Any further questions? Email us on

DEADLINE 30th January 2024