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    1. Home
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    4. ABE Marketing Internship London 2022
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    Dataminr puts real-time AI and public data to work for our clients, generating relevant and actionable alerts for global corporations, public sector agencies, newsrooms, and NGOs. Our leading AI platform detects the earliest signals of high-impact events and emerging risks from vast amounts of publicly available information. Our real-time alerts enable tens of thousands of users at hundreds of public and private sector organizations to learn first of breaking events around the world, develop effective risk mitigation strategies, and respond with confidence as crises unfold.

    Dataminr is making its mark for growth and innovation, recently earning recognition on the Deloitte Technology Fast 500, Forbes AI 50 and Forbes Cloud 100 lists. We also earned accolades for ‘Most Innovative Use of AI’ from the 2020 AI & Machine Learning Awards.

    Join our team and help the world manage risk in real time. You’ll work with 800+ talented people across eight offices, united by our passion to collaborate, make a difference, and have fun while doing it!

    Who you are

    You are a highly motivated undergraduate/graduate who wants to build broad B2B marketing experience and also gain knowledge of how ABE (Account-Based Engagement) works to drive pipeline across a defined universe of accounts. You are interested in joining a high-growth technology company to support our ABE Marketing function across EMEA .

    This role requires a highly organized and hard-working individual who thrives in a fast-paced, creative and dynamic environment. This is an exciting opportunity to be a key player within the EMEA marketing team.

    About the role

    In this role you will work to assist the ABE team on a wide variety of activities such as market intelligence, account prioritization, targeted messaging and content, campaign planning & activation for key accounts to support specific sales objectives. You will help to drive a series of projects focused on brand awareness, lead generation and ABE tactics to drive demand for our Pulse platform across a defined universe of ABE accounts. You will provide day-to-day support of the planning, development and execution of ABE marketing plans, with a focus on measuring, analyzing and reporting on their effectiveness.

    Responsibilities

    Campaign development and execution:

    • Assist in the project management of key ABE marketing programs to ensure timely and effective execution
    • Help to set up the tracking of such activities and report on their effectiveness
    • Share the learnings with the wider Go-To-Market team and ABE counterparts in North America

    Content marketing:

    • Conduct a content audit to identify gaps and opportunities for content development
    • Develop new content ideas that will help support sector-specific messaging
    • Support the ABE team in the creation of case studies and customer testimonials

    Email marketing:

    • Evaluate the current performance of the ABE nurture programs and recommend areas for improvement
    • Partner with Marketing Operations to create and add new content into ABE email nurture streams
    • Run A/B tests to optimize performance

    Digital advertising:

    • Assist with the briefing in of digital campaigns
    • Optimize copy and creative to improve conversion rates

    Sector-specific + 1:1 Account analysis:

    • Conduct research and create a crib sheet of industry pain points and key organizations for each of our 1:Few sectors
    • Deep dive into social media messaging and websites of each of our 1:1 accounts
    • Run and analyze Demandbase dashboard reports across our 1:1 and 1:Few accounts

    Day-to-day support:

    • Monitor and maintain ABE leads
    • Support the ABE team in event and gifting programs
    • Respond to ad hoc Sales requests to accelerate opportunities

    Desired skills and experience

    • An undergraduate/graduate pursuing a Bachelor's degree 
    • Strong written and verbal communication skills 
    • Organized, proactive, and dedicated work ethic
    • Desire to take on new challenges
    • Ability to see a project through to completion and work in a fast-paced environment
    • Ability to work independently, collaborate and communicate ideas
    • Familiar with Google Drive (Docs, Sheets, Slides) and Microsoft Office (Word, PowerPoint, Excel) 
    • Experience with Hubspot and Salesforce is a plus

    Why you should work here

    We want you to be your best, authentic self and support you with:

    • A diverse, driven, and passionate team of coworkers who will help you succeed
    • Mentorship and professional development programs
    • Competitive compensation package
    • And more!