MSc Strategic Marketing
Understand the science behind complex marketing strategy
Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, our Master's programme provides a uniquely ‘Imperial College view’ of marketing — i.e., one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making for business.
Available in two study modes our strategic marketing Master's programme is available as a one year, full-time programme, studied at our campus in London, or as a part-time, two year online programme, studied from anywhere in the world alongside your career.
One year, full-time programme in the heart of London
This Master’s is an intensive programme, where you will attend lectures at our campus in South Kensington, London. You’ll be at the heart of one of the world’s leading cultural, business and financial centres.
You will be taught your core modules through a range of contexts including lectures, syndicate discussions, group exercises and individual case studies – assessed through a combination of examinations, group presentations and coursework.
The electives in the spring and summer terms will give you the opportunity to deep dive into concepts and skills allowing you to shape your learning experience to suit your career goals.
The non-assessed Contemporary Marketing Practice speaker series which runs throughout the academic year give you the opportunity to gain more insight into topics of interests, which will help inform the Applied Strategic Marketing Report. You will develop practical skills in the Strategic Marketing Consulting Project or Work Placement.
Expert consultants from Imperial College Business School Careers will offer you the very best support, advice and guidance that is tailored to your own specific career needs. You will have access to highly relevant and unlimited one-to-one support, as well as regular workshops and networking opportunities with employers who regularly visit our campus.