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  4. Paid Search Account Executive London 2022
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This role will work very closely with your direct team led by the Account Director, the Head of PPC as well as key senior client members and junior members of the team. Reporting to your Account Manager, you will be responsible for the general delivery of your assignments and support for the overall PPC team. The role will involve developing a full understanding of search engine marketing, assisting the team in the building and optimization of campaigns, using both analytical and creative skills to fulfil a broad range of projects.

Key Responsibilities

SEM Expertise

  • Develop a solid PPC knowledge, by attending training, obtaining relevant qualification and keeping up to date with industry news and developments
  • Develop a full working knowledge of all reporting and tracking tools as well as Excel and PowerPoint
  • Contribute in developing new products and ways of working that improve SEM results

Search Campaign / Project Management

  • Fulfil relevant daily, weekly, monthly and quarterly tasks, ensuring that all campaigns are executed to plan and meet the targets
  • Work with your Account Manager / Account Director to ensure that:
    • campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to
    • campaigns are set up and optimised in the correct way, according to brief and Search Best Practice
    • campaigns are monitored daily and hit relevant targets
    • creating reports accurately and developing presentations to the highest level of quality and integrity
  • Provide regular results analysis, reporting and recommendations
  • Update SEM Budget Sheet on a daily, weekly and monthly basis
  • Under the guidance of your manager, develop and distribute accurate contact reports from meetings and conversations within 24 hours
  • Complete timesheets on a regular, minimum weekly basis
  • Meet commitments and complete tasks as agreed and within agreed timeframes
  • Keep clients and account team updated on the status of account activities
  • Have input in developing short and long term search strategies for the client

Innovation & Initiative

  • Contribute to the improvement of reporting, including testing and developing features and functionality in Excel and other related software
  • Assist in the development and streamlining of processes involved in data capture, automated reporting and quality assurance
  • Use your personal passion and creativity to help develop intelligent, innovative and effective ideas and process improvements for your projects/tasks
  • Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings

Desired Skills & Experience

  • Demonstrate great analytical skills
  • Being able to thrive in a team environment but can also be independent and motivated to get on with tasks
  • Great numeracy, written and oral communication skills
  • Demonstrate an interest in the digital landscape and want to drive performance for clients, whilst learning the technical set up that underpins a successful campaign
  • Great attention to detail
  • An interest in advanced data management and software would be beneficial