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The Analyst role is an exciting opportunity which suits someone truly passionate about social data, proactive, very well organised and with an analytical mind.
The Media division’s Insight team has forged a growing relationship with one of the biggest tech companies in the world and now we deliver insights derived from social and mainstream media monitoring and analysis across 15 markets around the globe. We are looking for an Executive who would support insight delivery in Japanese market and also get involved in variety of social media intelligence projects across the whole Insights team. These projects use social and search data to help our clients understand people and inspire growth. There is also an opportunity to dip your toes in Stakeholder insights!
The role
Supporting all aspects of the project process including:
- Evaluating press, social media and broadcast coverage to a set of pre-defined criteria specific for the client; the coverage analysis will be both in Japanese and English
- Building market and sector knowledge and expertise, for example, by reading all the press, keeping up to date with developments
- Reaching out to vendors to gather the data
- Implementing quality assurance checks on data before using that in the reports
- Working with internal teams to deliver the project
- Checking the data when first delivered from vendors
- Contributing to efficient, profitable, high-quality project delivery – meeting deadlines, delivering to budget, and maintaining quality and rigour
Skills we are looking for
- Medium to fluent Japanese
- Good understanding of traditional and social media landscape in Japan
- Some knowledge of SQL
- Good knowledge of the industry and international media sources, ideally previous work experience within media evaluation industry
- Some experience of a strong and active contribution to shaping and delivering research
- Excellent communication skills – specifically how to manage client expectations and communicate in a timely manner under pressure
- Some experience working directly with data processing staff to manage final deliverables
- Care about quality and ‘getting it right’ – and taking pride in doing great work
- Like being with and advising clients
- Are a real team player – interested in working with others to do great things, keen to have a laugh and enjoy your colleagues, and eager to learn from others in the team
- Thrive on variety – adaptable and positive in the face of change
- Are ambitious – wanting to be great at what you do – and excited by learning curves and being challenged
Opportunities to develop
- Develop your experience in social media analysis – learn social media tools such as Brandwatch and others
- Develop your ability to find the story in the data – and telling that story to clients in a way that is compelling but doesn’t lose sight of the evidence
About the team
The Insight team in Media numbers 30 specialist researchers, analysts, data scientists, project managers and consultants. We often work as the Media division’s ‘connectors’, collaborating with the rest of the Media division and with colleagues across Kantar to join the dots for clients. We’re passionate about all things media and about helping our clients understand how to reach and engage with audiences. While the work we do is bespoke for each client, we use our knowledge of the Media division’s products and data to make it even more actionable. We produce thought leadership content (e.g. for conference presentations) and work closely with our Marketing team.
