LVMH Fragrance Brands Digital & CRM Internship 2021

You will support the implementation of the e-retail strategy and implement and work on CRM/e-CRM strategy and programmes.

Responsibilities

E-retail

• Coordinate product launches across all e-retailers to drive sales and maximise opportunities
• Ensure that e-retail websites are always up to date, with the correct content, creative banners, assets and copy to comply with Givenchy brand guidelines
• Liaise with external agencies/suppliers for assets production, validating these and working with e-retailers to implement
• Monitor visibility on e-retailer platforms, both for Givenchy and competitors, reporting back to the business and highlighting key opportunities

CRM

• Recruit, build and maintain Givenchy customer database with emphasis on customer recruitment, conversion, re-activation and rewarding our VIP customers
• Brief and manage external agency to deliver all CRM assets, including print and fulfilment for direct mail and email HTML development
• Support stores with local events through email campaigns, where necessary
• Driving and maintaining initiatives to improve the CRM database operational efficiency with the collection of data and quality of information captured at store level
• Ensure timely execution and completion of all campaigns within budget
• Compile on-going post campaign analytic reports to continually strive to improve the customer journey and CRM programme
• Collaborate with 3rd party agencies to ensure data sources feed into the central customer database
• Monitor trends and best practices in CRM

Other

• Assist with budget; raising and approving invoices, POs and allocating to cost centres. 

Who you are

Key Competencies/Technical Skills

• Strong organizational skills.
• Fluent in English.
• Flexible.
• Highly organised and able to multi-task
• Keen eye for detail and excellent proof-reading skills
• Strong numeracy and analytical skills
• Strong Excel and analytical skills, and ability to build reports from scratch
• Experience in database segmentation and preparation of customer forecasts
• Basic HTML knowledge highly desirable
• Good copy writing and proof reading skills

Profile

• A strong analytical and highly organized individual with a genuine affinity for the brand and the luxury industry.
• Previous experience in CRM desirable, but not mandatory
• Understanding of the UK retail market
• Must have the ability to work under pressure and meet tight deadlines