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MediaCom handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.
About the role
The MediaCom AV team sits at the heart of the agency and is responsible for investing our clients’ money in the right media channels, at the right time, targeting the right audience. As a specialist function we know how important it is to spend this money wisely and we have many bespoke tech and data systems to help us deliver on any client brief or objective, via our dedicated tech and data teams.
Our work centres around best-in-class trading deals across TV, VOD, Cinema and Radio. It is our role to ensure that every buy is as valuable as possible for any given client and delivered to the agreed criteria from both a campaign KPI and cost perspective.
The AV Executive is the backbone of the AV function; responsible for buying campaigns across a multitude of clients and platforms and reporting directly into the AV Buyer & Senior Buyers within their teams regarding value management, quality and channel co-ordination.
3 best things about the job
- The AV function is lively, hard-working, welcoming and fun.
- AV plays an important role across most of our clients’ communications plans and as such we sit at the very heart of the agency meaning you will get to work with some of the best people from across the business.
- The AV industry is consistently evolving due to the development of new technology and changing consumer behaviours. As such we need to ensure we continue to develop both our product but also our people, so this role is perfect for anyone with long-term career aspirations in a fast-paced environment.
Measures of success
In three months, you would have
- Developed a broad understanding of the TV & BVOD industry and the market mechanics that you will need to use on a daily basis.
- Began to buy across TV & BVOD campaigns whilst being overseen by your AV Buyer.
- Built relationships with the wider AV function within MediaCom.
- Completed all relevant MediaCom & third-party training.
In six months, you would have
- Overseen multiple campaigns across TV & BVOD.
- Built strong relationships with the relevant stakeholders at our media partners.
- Began to understand Audio & Cinema.
Responsibilities of the role
You will work as part of a team to plan and buy AV campaigns for our clients. Every member of the team will need to have a very strong understanding of how video works, be an innovator, and have a willingness to learn.
Alongside our Buyers, the Executive will take part in the commercial exchange process and ensure the Comms Planning and Implementation specialists are aware of market moves and commercial opportunities. The AV Executive must have strong negotiation skills and be able to fight for the very best airtime possible, along with operating as part of a wider team.
What you will need
- Team player with a positive, energetic attitude
- Proactive
- Flexible
- Strong organisational skills and the ability to prioritise tasks
- Attention to detail
- Ability to multi-task
- Pro-actively forge relationships with media owners
- Strong interpersonal skills and good communicator
- Ability to work independently and complete assigned tasks within identified time frames
- Commercially astute and excellent negotiation skills
- Excellent numeracy skills
About MediaCom
MediaCom is the UK’s largest planning and buying agency, with over 1,400 employees across five offices in London, Manchester, Leeds, Birmingham and Edinburgh.
We believe in People First, Better Results. This means that through investing in our people’s whole-person wellbeing, careers and capabilities and creating a culture of belonging, we achieve brilliant results for both our clients’ businesses and our own. We champion individuality and diversity in our people through an abundance of initiatives and training and attract and retain the greatest talent in the industry.
Our mission is to See the Bigger Picture for our clients. We apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
MediaCom represents some of the greatest brands in the UK and beyond, both big and small. This includes Sky, British Gas, Sony, Boots, DFS, TUI, The Coca-Cola Company, Tesco and Cancer Research UK. Our client work is celebrated at the industry’s most prestigious ceremonies, and we were named Campaign’s Agency of the Decade for 2009 and 2019.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. As such, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
