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We help brands make BOLD MOVES
Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.
Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”
Now we hear
“Take me from 4th to 1st in my category”
“Help me grow 10% in a market declining 10%”
“Make me the most loved brand in my industry”
These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.
Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.
This is why Zenith help brands make BOLD MOVES.
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.
Bold moves are backed up with a solid forecast – they are a better path to growth.
Bold moves build a partnership – we believe in this approach so much we link our growth to your success.
Bold Moves bring bigger ROI
This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.
Job Description
The AV team is organically grown, from the Head of Department down to the Managers each employee has been promoted into their role after proving their ability to excel and commit to their client’s needs.
As an AV Senior Executive you will be at the heart of this AV team conversing and learning from Managers and Directors (with years of industry experience) as well as forging relationships with your fellow Senior Execs / Execs.
Key duties include:
- Buy and report market leading advertising campaigns across TV, Video, Radio and Cinema for a number of Zeniths clients (Next, Costa Coffee, H&M, Aviva etc).
- Negotiate with various media owners to drive access to the best environments for a campaigns target audiences and ensuring best results for clients at the best prices.
- Take responsibility for all campaign administration from approval to reconciliation
- Responsible for the implementation of planning campaigns, be comfortable creating post campaign analysis reports, and work with the team to ensure that all KPIs and any audit specifics are achieved.
Qualifications
The ideal candidate will have a genuine hunger to continue growing their AV knowledge to become a fully-rounded and specialist AV media buyer, they will:
- Have experience in an AV Buying role, with implementational planning experience
- Buying experience across TV / OLV / Radio and Cinema
- Have a strong understanding of all media mathematics
- Have a firm understanding of market dynamics across all AV platforms
- Be highly proficient in use of all buying systems including Caria, Prisma, MediaOceon, Spot Dashboard, Addynamix, TechEdge and or Infosys
Additional Information
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
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