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Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.
Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.” Now we hear “Take me from 4th to 1st in my category” or “Help me grow 10% in a market declining 10%” and “Make me the most loved brand in my industry”. These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.
Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.
This is why Zenith help brands make BOLD MOVES.
- Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.
- Bold moves are backed up with a solid forecast – they are a better path to growth.
- Bold moves build a partnership – we believe in this approach so much we link our growth to your success.
- Bold Moves bring bigger ROI
This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.
Job Description
As an Owned Media Executive, your role will be to develop and execute our clients’ overall content marketing strategy, with a focus on content creation and optimisation. You will be part of a fast-paced team working alongside our in-house SEO experts in the Owned Media division on a range of exciting clients.
Your day-to-day tasks will be varied, but will include writing articles, in-depth guides, blogs and other forms of online content, as well as developing your knowledge of SEO and how content drives performance.
Understanding the effectiveness of content is just as important as writing engaging content, so as you develop in the role and our Content department evolves, you will be given training to use research, analytics and social platforms to measure content and obtain audience insights to support with content strategies.
You will also be involved in client reporting, ensuring that data input is accurate, and that the analysis paints an accurate picture of client performance vs. KPIs.
We are looking for someone who is not only passionate and curious about what they do but is comfortable discussing ideas and new ways of working to the wider team and clients in an accessible way.
Responsibilities
- Writing, editing and proofreading original web content for a high profile client
- Producing articles, blogs and other forms of online content
- Execute work based on SEO content best practice, building on SEO writing skills
- Editing copy produced by fellow team members
- Writing high-quality copy quickly, efficiently and to tight deadlines
- Liaising with team members on a daily basis to discuss projects and tasks
- Assist with wider content efforts to execute ambitious strategies for a high profile client
- Brainstorming ideas for content development and giving input at status meetings
- Supporting with digital PR campaigns and guest posting
- Build relationships with other content teams and understand clients' business & competitors
- Communicate with clients as directed by Manager
- Contribute to internal and external company communications (newsletters, thought pieces etc.)
Qualifications
- Excellent English language writing skills, strong attention to detail
- An ability to work in a team with good communication skills
- An effective, persuasive writing style that is fresh, consistent and customer-friendly
- A capacity for editing and proofreading, with good research skills
- Experience of writing content for a variety of industries, formats & styles
- A creative mind that thinks outside the box
- The ability to deliver work within short time frames and meet tight deadlines, effective timekeeping and time management
- Team player with good inter-personal skills
Additional Information
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
