Paid Social Executive 2022

We help brands make BOLD MOVES. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.” Now we hear

• “Take me from 4th to 1st in my category”
• “Help me grow 10% in a market declining 10%”
• “Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.
Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Job Description

This role will be a Paid Social Executive, reporting to a Paid Social Manager and working with a Paid Social Senior Executive, working on the day-to-day paid social tasks

• Planning, implement and report on Zenith UK clients paid social campaigns
• Ensuring pacing, finance and quality assurance is undertaken across your accounts
• Clear and timely communication with clients and other members of the team
• Defining and developing your team organizational approach: primary point of contact for each stakeholder and overarching client tactics within social channels
• Implementing and developing efficient standard processes to manage your workload and streamline tasks.
• Champion best practice and produce market leading social campaigns
• Executing campaign test & learns, with the aim of feeding into the holistic learning agenda on the account and continuously improving performance.
• Disseminating key platform updates to the rest of the team and agency.

Qualifications

We are looking for an ambitious, self-starting Paid Social Account Executive who can work closely an Account Manager and brings a collaborative working ethos to their team of 3. The client’s business will require us to work at a fast pace and alongside multiple stakeholders, so we’re looking for a positive, can-do attitude from someone joining the team. FMCG or finance experience would be ideal but is not compulsory. Experience across both brand and performance paid social campaigns is needed.

• Knowledge of Facebook family of apps, Twitter, Pinterest and Snapchat.
• Ability to meet deadlines in a fast-paced environment.
• Strong communication skills and ability to engage with client and agency stakeholders.
• Be solution driven and innovative with how they drive performance for their accounts.
• Be strategic in planning goals for their clients as well as being able to demonstrate handling client objectives and generating insights

Additional Information

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.