Marketing Graduate Programme 2022
Do you want to join the Marketing department within one of the world’s best news organisations? The Telegraph is recruiting graduates who want to be part of our brilliant team, starting in January 2022.
Role purpose and overview
Subscriptions are a vital part of our business at the Telegraph and future growth strategy. We have a stated goal of achieved 10 million registered users and 1 million subscribers by 2023 and the marketing area is core to delivering our target, being at the heart of the customer acquisition and retention activities.
As a member of the marketing team, you’ll rotate through all areas of the customer journey specialisms, from acquisition, to engagement and retention. You’ll identify, support and drive relevant initiatives that help us grow and learn about how a world-class subscription business functions.
In this role you’ll
- Support the development and implementation of marketing strategies to drive subscription volume growth and engagement across the breadth of Telegraph content.
- Support the revenue and volume growth of our subscription business, across Digital and Print.
- Support the implementation and analysis of our digital performance campaigns, continuously optimising to improve ROI.
- Support the day-to-day marketing activities such as adverts in the newspaper, tracking campaign performance and sharing performance reports.
- Work in collaboration with external agencies to ensure the successful planning, implementation and optimisation of any Paid activity.
- Closely work with internal Creative and CRM teams to drive subscription acquisitions through email marketing.
- Support delivering the subscriber engagement strategy which aims to drive performance and reduce cancellation attempts.
- Support with reactive multi-channel campaigns to drive engagement with breaking news content.
- Identify opportunities to optimise and improve existing customer journeys to drive performance, aligned to KPIs
- Develop and regularly maintain key team reports such as the retention performance tracker, budget trackers, and team road-map
- Optimise end of life campaigns including on-going performance management
- Identify opportunities to increase cancellation save rate and reduce call demand, optimising the online cancellation journey whilst also working closely with the Customer Engagement Centre (CEC)
- Essential vs desirable skills required for the role
- Drive, enthusiasm and determination.
- Independent individual contributor and self-motivating collaborative team player.
- Excellent communication skills, ability to build relationships and work confidently with internal and external teams.
- Adaptable, organised, professional and resilient.
- A passion and commitment for working in a fast-paced media environment.
- Creative, with strong copywriting skills and a keen eye for detail.
- Excellent project management and multitasking skills.
- Ability to analyse campaigns and make recommendations based on data and insight.
- A positive, proactive ‘can do’ attitude.
- Confident in bringing new and relevant ideas to the table.
- Excellent attention to detail, planning, organisational and time management skills with the ability to work to competing tight deadlines under pressure, with a positive attitude
Applications for the programme will close at 10:00pm on Sunday 31st July, 2021. Unfortunately, we cannot accept applications after this date.
Please apply with your CV, and a cover letter explaining why you would like to work for The Telegraph.
First-round interviews will be conducted in August. The successful candidates will join the team in January, 2022.
Our commitment to inclusion
We want you to feel you belong here and welcome candidates from all backgrounds. Our organisation is on a continuous journey to achieve this sense of belonging, with focused inclusion policies, training, and internal networks. We believe it’s not only the right thing to do but that there’s a strong business case to support it. Because if you feel you belong, you’ll feel more comfortable, so you’ll be more likely to achieve your best.
We have a number of internal networks that are totally inclusive and open for anyone to join. These include internal inclusion networks covering employees from ethnic minority backgrounds, working families, LGBTQ+, disabilities and long-term conditions, gender, wellbeing, and women in tech.
Your wellbeing is paramount, so we have trained over 100 Mental Health First Aiders in the last two years to help support our employees. We’ve also signed the Tech Talent Charter, and are committed to driving greater inclusion and diversity in tech.The Telegraph’s goal is to foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives, and backgrounds.
We are an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.