MSc Business with Marketing

Use the foundations of business to innovate in the world of marketing with our MSc Business with Marketing

Designed for those with no previous marketing experience, our MSc Business with Marketing offers you the opportunity to study the key fundamentals of business and develop specific insight into marketing. A grounding in key business areas is followed by marketing modules to give you knowledge in this specialist field. 

Course Details

You will begin Term 1 with three modules, that cover key business areas (Foundations of Financial & Management Accounting, Quantitative Methods for Business, and Strategy Analysis and Practice). Additionally the Marketing module is the first of your specialist marketing modules.

In Term 2 you will study Fundamentals of Economic Behaviour, another key business area, looking at microeconomics but with our unique behavioural science perspective. You will also do two more of your specialist modules (Service Marketing, and Strategic Marketing). Finally you choose one optional module, allowing you to explore another field.

In Term 3 you will study your fourth specialist module, Global Branding, and an optional module. You also follow the course content relating to either the Dissertation or Business in Practice route.

Optional modules

We offer a range of optional modules which reflect the research strength of WBS across the business and management disciplines. You undertake one optional module in Term 2 and in Term 3 (if you choose the Dissertation route, your Term 2 optional module must be Research Methodology). Please note that module availability may vary and that your first choice may not be guaranteed. Please see the drop down link for module descriptions.

Assessment

Assessment is a mix of exams, assignments, assessed group project work, and tests. Your dissertation or Business in Practice module brings all of your learning together.

Choice of Dissertation or Business in Practice route

Dissertation route

If you are considering a career in a specialist role as a market researcher or further academic study (PhD) in Marketing and would like to have the opportunity to research a topic related to the field, then the 6000 word dissertation enables you to test and apply the techniques and theories you have gained. 

You will be supervised and supported throughout, and the Term 2 compulsory module Research Methodology helps you prepare.

In total you will study eight compulsory modules and one optional module, and complete a dissertation and a Research Methodology module. 

Business in Practice route

If you would like to develop more applied skills to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop your business knowledge and personal skills with practical insights from our faculty and our CareersPlus & Corporate Relations team.

In total you will study eight compulsory modules, two optional modules and also complete the compulsory Business in Practice capstone module.

Entry Requirements

Academic qualifications

You must have, or be expecting to obtain, an upper second class honours at Undergraduate level, from a UK university, or overseas equivalent. This stream will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields. 

If you have studied a significant amount of marketing at undergraduate level then the MSc Marketing and Strategy degree would be a better option for you.

GMAT & GRE

We do not require a GMAT or GRE score but a well-balanced score (700+) may strengthen your application.