MSc Marketing & Strategy
Explore two disciplines at the heart of business strategy in our unique dual-focus course, MSc Marketing & Strategy
Planning for a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency?
Aimed at those with previous marketing or strategy study, our specialist MSc Marketing & Strategy course combines these two key disciplines, providing the theoretical background for making sound marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Our teaching illustrates the application of learned techniques to real-life situations.
Through this course you’ll discover that marketing is not a free-standing activity, but one that needs to be at the heart of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving you the confidence and expertise to apply your skills in a variety of roles in company development.
Six compulsory modules and three optional modules allow you to gain a balanced understanding of the two disciplines on this one-year course. Visits from guest speakers keep a real-life perspective on your studies.
The course is assessed by a variety of coursework, exams and group work. Your dissertation or Business in Practice module brings all your learning together.
Every year we offer a range of optional modules, giving you the opportunity to tailor the course to your preferences. Please note that availability and delivery modes may vary.
Choice of Dissertation or Business in Practice route
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained.
You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.
The second option is to undertake a piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.
In total you will study six compulsory modules, three marketing and/or strategy related optional modules, and complete your dissertation.
Business in Practice route
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus & Corporate Relations team.
In total you will study six compulsory modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the compulsory Business in Practice capstone module.
You must have, or be expecting to obtain, an upper second class honours at Undergraduate level, which includes study of marketing and/or strategy.
GMAT & GRE
We do not require a GMAT or GRE score but a well-balanced score (700+) may strengthen your application.