Our mission is to inspire teams to deliver exceptional healthcare performance and we do this with our deep expertise, practical approach and inspiring and engaging style. Our market leadership can be defined in 3 ways: delivering market leading brand performance for our clients; inspiring our clients to excel in their roles and organisations; and in our thought leadership publications and activities across the pharma industry.
Market leading brand performance
We have been privileged to work on some of the most important scientific and commercial pharma launches in the industry in recent years resulting in stepwise improvements in patient outcomes across multiple countries and multiple therapy areas. Examples of our brand performance market leadership include: the fastest uptake across Europe for a new cardiology launch in Greece, a turn-around in performance for a UK gastro-intestinal medicine, which won the 2019 PMEA Excellence in Pharma Brand Management award, and a 14 country brand planning project for a major global biologic treatment, that accelerated overall performance by +40% despite major competition.
Inspiring our clients
Inspiring our clients is core to our ethos and is often quoted as a differentiator vs other healthcare consultancy – helping them deliver in their role, lead their teams effectively and juggle conflicting priorities in multinational organisations. As a result of our personal client-focussed approach, we have 90% client referral and repeat recommendation rates, and on a more personal level have seen our client progress in their careers from Brand Manager to Head of Marketing to Global Brand Lead.
And lastly, our market leadership, through thought leadership publications and approaches, has resulted in blogs in Pharmaceutical Marketing Europe, blogs on Pharma Brand Planning (2019) and Launch (2020), 13 Pharma and UK Business Awards since 2013 and requests to judge Pharma Market Excellence, Pharma Field and UK Customer and Digital Experience awards, due to our reputation and expertise.