The challenge
A global leader in the brand management software space, Papirfly had the challenge of reaching a much larger audience of Brand Managers, Marketing Directors and other key decision makers, for some of the world's best-known household names. Already invested in HubSpot, Papirfly needed some help in leveraging the technology with a more strategic approach, to turns visitors and views into qualified leads and new sales.
How Influence Agents helped
By designing and implementing a quarterly campaign strategy, focusing on 1 key topic each quater, we were able to create a number of marketing and sales assets to ramp up targetted traffic and dramatically improve lead generation. Influence Agents also assisted with a re-brand of existing assets, to bring everything in line with an updated brand identity. What's more, thanks to HubSport, we were able to attribute a healthy portion of new business directly to digital activities, including Papirfly's main website and blog.
- 125% rise in unique site visits year-on-year
- 653% rise in leads generated month-on-month
- £790k in new business sourced from inbound marketing
"Matt and the team at Influence Agents have become an extension of our team and always have our best interests at heart. They continually do what they say they will, ensuring that we have a good understanding of what our marketing is achieving and where we should be focusing more energy to continue to build up the number of qualified leads we receive. I have no hesitation in recommending them." - Phil Owers. CEO, Employer Branding at Papirfly.
Find out more about Influence Agents here.