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Sector 101s
Branding - Sector 101
Complexity Easy Duration 15 - 20 min
In this module, Nestlé take you through what branding is and what working in branding in a large company looks like. You'll learn about what a typical branding project looks like as well as what a day looks like for a graduate. Captions are available on this Bright Network Academy module. To activate captions, click the CC button on a video and select "English".
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Presenter
Nestlé
Nestlé
Nestlé, World-leading nutrition, health and wellness company.
Nestlé produces some of Britain’s best-loved brands such as Kit Kat, Nescafé, Smarties, Buxton, Go Cat and Shreddies. They're one of the UK and Ireland's food industry’s major exporters, exporting over £346m worth of products every year to over 70 countries around the world.
Nestlé produces some of Britain’s best-loved brands such as Kit Kat, Nescafé, Smarties, Buxton, Go Cat and Shreddies. They're one of the UK and Ireland's food industry’s major exporters, exporting over £346m worth of products every year to over 70 countries around the world.
Lessons in this module
2
1. What is Branding?
Meet Alberto, Brand Manager at Nestlé and Assistant Brand Managers, Hannah and Hannah. In this lesson, you'll learn about what branding is and what working in branding in a large company such as Nestlé is like.
3 - 4 minutes
2
2. What is working in Branding like?
In this lesson, Alberto, Hannah and Hannah take you through what a typical branding project might look like as well as what a day looks like for a graduate.
4 - 5 minutes
2
3. What skills do you need to work in Branding?
In this lesson, Alberto, Hannah and Hannah discuss who is well-suited to a career in branding as well as what skills are important to consider.
5 - 6 minutes
2
4. Reasons to enjoy working in Branding
In this final lesson, Alberto, Hannah and Hannah take you through why they like their jobs and why they find working in branding rewarding.
4 - 5 minutes
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