The First at Fendi Program aims to welcome the New Generation by offering them a disruptive experience within the Fendi Family in a context of fast pace.
As main mission, the intern will be developing a dedicated business-oriented project during the length of its experience as well as experiencing a real-life working environment and gaining a strategic vision on our business priorities.
The project
Based in the HO in London, you will have the opportunity to take the lead a key project related to the launch of the brand’s upcoming collaboration capsule collection with relevant marketing activities.
This project will have a huge exposure in terms of scope and involved stakeholders.
Main responsibilities
- Co-ordinate in store activations related to the capsule collection
- Liaise with stores for follow up ahead of the launch of capsule collection
- Supporting the development of the marketing strategic tools connected with CRM activities
- Performing analysis of CRM campaigns and sales to understand best practices and insights e.g customer database activation, return of investment
- Reporting on event results and reporting on CRM KPIs where needed
- Support the retail marketing team and stores with CRM related topics, coordinating activities for stores and assisting with supplier duties such as deliveries of gifts e.t.c
- Ensuring global guidelines and timeframes are adhered within the local implementation
- Supporting the coordination of asset processes, communication details, the internal preparation and distribution of client lists
- Undertaking training related to CRM and Event management
- Supporting the retail marketing team with the whole process of development of CRM activities: training and maintaining the tools
- Shadowing and attending weekly store manager meetings to gain a deeper understanding into the business and their sales
- Supporting the retail marketing team in implementing an in-store event and other retail activities
- Actively explore other CRM opportunities focusing on initiating activities and events
- Consolidating and analysing customer data to derive business indications and provide related actions plans for how to improve
- Support events and activations in store and out of store
- Liaise with external suppliers on relevant CRM and marketing related projects
About you
- Minimum 1 years’ experience in Fashion/Luxury Environment
- Bachelor’s or Master’s Degree
- Self-starter
- Fashion GPS experience
- Strong communication skills
- Excellent relationship/team skills
- Confident, organised, professionalism
- Goal oriented approach, multitasking
- Strong knowledge and/or interest for fashion/luxury industry
- Fluent English; another European language is a plus
Additional information
LVMH is committed to non-discrimination and respect of each person’s singularities. We recognize and recruit all types of talent
