Endeavor, formerly WME|IMG, is a global leader in sports, entertainment and fashion operating in more than 30 countries. Our core 6 core areas of expertise include:
TALENT REPRESENTATION
Our clients are icons, visionaries, renowned experts, award-winners, champions and leading brands and institutions. For over 100 years we have helped them navigate the entertainment, sports and fashion industries’ ever-shifting landscapes to build lasting, generation-defining careers and businesses. Our businesses across the representation space include WME, The Harry Walker Agency, IMG Models, The Wall Group and Art + Commerce.
SPORTS OPERATIONS & ADVISORY
Endeavor is home to global, category-defining sports properties, including UFC and the Professional Bull Riders (PBR), which come to life through innovative rights deals and memorable live events. We also design and execute transformative strategies for long-term partners like Euroleague and clients that include some of the world’s most beloved sports leagues, federations and marquee events.
EVENTS & EXPERIENCES MANAGEMENT
We own or produce more than 800 events annually around the globe—from live sports events covering more than a dozen sports across 25 countries to international fashion weeks to art fairs to music, culinary and lifestyle festivals—influencing every facet of culture. Learn more about the events in IMG’s portfolio and about FOCUS’ production services for top fashion houses and brands.
Through On Location, the leading provider of premium live experiences across sports and music in North America, we also build more than 900 experiences annually around events like the Super Bowl, the Ryder Cup, the NCAA Final Four and Coachella.
Our preeminent sports training institution, IMG Academy, serves more than 1,100 full-time students, 10,000 camp participants and dozens of professional athletes, teams, leagues and corporate clients each year.
MEDIA PRODUCTION & DISTRIBUTION
We are a full-service content platform specializing in development, financing, production, marketing, sales and distribution, both for our own premium content and for hundreds of client and partner creators. Through IMG, we produce tens of thousands of hours of sports programming annually for leading sports properties, and through Endeavor Content, we offer development, production, financing, sales and advisory services for content creators.
We are also one of the largest independent global distributors of sports and entertainment programming, including for 200 top-tier clients, as well as for our owned properties. Through IMG ARENA, we work with hundreds of leading sportsbook brands worldwide to deliver live streaming video and data feeds, as well as on-demand virtual sports products, and through Endeavor Streaming, we provide a range of leading streaming video solutions.
CREATIVE & EXPERIENTIAL MARKETING
160over90, our premium, full-service marketing business providing experiential, influencer, public relations and digital and cultural marketing expertise, is the agency of record for some of the world’s largest consumer-facing brands.
BRAND LICENSING
We are a leading provider of licensing services to entertainment, sports and consumer products brands across the automotive, fashion, lifestyle, entertainment, athletics, legends, personalities, corporate, sports league and event categories. Through the licensing partnerships we form, our clients benefit from brand recognition among new consumer segments while directly supporting their existing brand business.
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