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Marketing and PR

An Introduction to Marketing & PR

Marketing is an incredibly popular destination for bright graduates. With a mixture of creative and analytical skills required to carve out a successful career, there are many varied roles in the sector. One of the benefits of following a career in marketing is the wide ranging opportunities to specialise in certain areas such as digital marketing and brand management, or diversify into other related sectors such as public relations and advertising.

Filter by category

Marketing graduate schemes & careers
A career as an Advertising account planner
A career in Market Research
A career in Public Affairs
A day in the life of an Advertising graduate
A day in the life of a Marketing Executive
5 questions to expect in a Marketing job interview
Student jobs to help you climb the Marketing and PR career ladder
Overview: Digital and Media Marketing
Specialisms within the Digital and Media Marketing industry
What is SEO?
Promoting your work through social media
Get in the picture with Instagram and Pinterest
A guide to the different types of PR
The skills you need for Marketing and PR
5 top tips for creating a great Marketing or creative CV
Top five tips for creating a successful brand
Insight: How I made it in PR
Skills to work on: 7 questions to ask yourself
How to identify your target market
Which is for you? In-house vs agency
A-Z: Essential Marketing jargon
Learning the lingo: Digital and online
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