Revealing Reality

At Revealing Reality, an independent insight and innovation agency, we believe that unless we understand how the world works, we can’t make it better.

With a focus on place-based research, we specialise in accessing hard-to-reach groups, revealing the reality of their needs and behaviours by getting beyond what they say to what they actually do.

As a culture, we embrace challenge, understanding that success comes from pushing yourself beyond your comfort zone. From immigration to social media; prisons to healthcare; we collaborate with clients across the public and private sectors, leaving preconceptions at the door to achieve meaningful changes to policies, products and services.

You may not know much about Revealing Reality, but we are the people who: 

• Ensure isolated people – from young people with learning disabilities through to middle-aged men at risk of suicide – are properly supported and connected within their local communities 
• Are helping shape the UK’s approach to migration and asylum through research with service users across the world 
• Inform the government’s strategy on protecting children online by exploring teens’ experiences of watching porn or sending nudes 
• Have pushed the gambling industry to deliver far higher quality safer gambling interventions to protect their customers 
• Are transforming the spectator experience of international football tournaments, from the World Cup to the Euros 
• Are pressing for people in residential care homes to be able to stay connected using internet-enabled technologies  

These represent only a few of the 40+ projects we are working on at any given time. We influence policymakers, designers and strategists. Our work is diverse, spanning health, media and technology, environmental policy, financial capability and beyond. We work for national and local government, regulators, charities, NGOs and the private sector. 

When social problems seem intractable and the worlds of academia, industry, policy experts and the big-name consultancies are out of ideas, we are the people asked to help. 

All our projects start with research because without a solid understanding of how the world works, there is little hope of making it better.  But research does little on its own – so we expect our teams to be able to problem solve using design, innovation and consultancy skills.