Following the success of Penguin’s recent collaborative campaign with Grind Coffee, we’ll be joined by Candy Ikwuwunna and Nabilla Doma, as they walk us through how Penguin’s Brand department build their award-winning campaigns. We will touch on what went well, what didn’t, and what creating a successful campaign is all about.
In this hour and a half session, you’ll learn the difference between branding and marketing, how to fulfill campaign objectives, and how to navigate partnership strategies. We will also incorporate audience questions throughout the session, giving you the opportunity to ask any and all questions you may have about branding campaigns and the publishing industry.
When: 16th September 19:00 – 20:30 BST
Where: Zoom via a link provided in the booking confirmation email
Price: Free for all