Why marketing?
We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we’re operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.
Why BAT?
At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It’s one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.
We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.
Join us at BAT, where purpose meets possibility, and your career story unfolds.
A better tomorrow
Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.
Strategy and Purpose Brand and Innovation
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco UK has an exciting opportunity for a B2B & Visibility Intern (Fixed-term 6 months contract) in Chiswick, London.
This 12-month internship provides hands-on experience across trade marketing activities within BAT UK&I. The successful candidate will support initiatives across Visibility, BAT Club, Trade Engagement and Media, helping to coordinate projects, analyse performance, engage suppliers and support retailer-facing programmes.
The role offers broad exposure to project management, commercial marketing, customer engagement, digital platforms and operational delivery. It is designed as a generalist internship across the B2B & Visibility agenda, with the flexibility to support priority workstreams as business needs evolve.
The intern will work across multiple stakeholders and suppliers, contributing to disciplined delivery, reliable reporting and continuous improvement while developing practical commercial and project-management capability.
Your key responsibilities will include
Project delivery and governance
- Support the planning, coordination and delivery of B2B and Visibility initiatives from brief through implementation and review.
- Maintain project plans, action trackers, risk and issue logs, decision records and supporting documentation.
- Coordinate inputs and follow-ups across stakeholders, helping to keep milestones, dependencies and approvals on track.
- Prepare clear project updates, presentations and briefing materials for team and leadership discussions.
BAT Club and retailer engagement
- Assist with BAT Club campaign execution, retailer communications, content coordination and engagement activity.
- Support performance reporting and insight generation, including monitoring participation, logins, activity and other agreed engagement measures.
- Help coordinate retailer journeys and activity calendars, ensuring actions, content and communications are delivered accurately.
- Identify practical opportunities to improve retailer engagement based on available performance data and feedback.
Trade engagement and media
- Support the development and delivery of retailer-facing communications, trade media activity, industry events and engagement programmes.
- Conduct competitor, retailer and category reviews to identify relevant developments and useful insights for the team.
- Help coordinate briefs, content, approvals, supplier inputs and reporting for trade engagement activities.
- Track agreed campaign and engagement measures and summarise results in a clear, accessible format.
Visibility and retail execution
- Support visibility asset deployment programmes, including supplier coordination, order tracking, status reporting and documentation.
- Help maintain accurate programme trackers covering asset requirements, production, logistics, installation and completion status.
- Assist with deployment-readiness checks, issue escalation and follow-up actions across internal teams and delivery partners.
- Support post-implementation reviews to capture performance, issues, learning and improvement opportunities.
Business analysis and administration
- Collect, organise and analyse data to support decision making across B2B and Visibility workstreams.
- Create reports, dashboards, presentations and concise summaries using Microsoft Excel, PowerPoint and other approved tools.
- Identify trends, risks, gaps and opportunities, escalating issues and proposing practical next steps where appropriate.
- Support budget tracking, purchase-order administration, meeting coordination and other project administration where required.
- Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.
What are we looking for?
- Undergraduate completing a placement year, or a recent graduate, with an interest in commercial marketing, project management, retail or customer engagement.
- Strong organisational and project-coordination skills, with the ability to manage multiple priorities and meet agreed deadlines.
- Strong analytical and problem-solving capability, with confidence interpreting information and turning it into clear outputs.
- Excellent written and verbal communication skills, with the ability to prepare clear presentations and work collaboratively with different stakeholders.
- Proficiency in Microsoft PowerPoint and Excel, together with strong attention to detail and accuracy.
- Curiosity, accountability and a proactive approach to learning, follow-up and continuous improvement.
Beneficial
- Experience supporting a project, event, society, internship, placement or other business initiative.
- Experience using Power BI or another data-visualisation tool.
- Exposure to marketing, commercial, retail, customer engagement, digital platforms or supplier coordination.
- An interest in project management and operational delivery.
Indicative workstream focus
- Visibility and retail execution: 40%
- BAT Club: 25%
- Trade Engagement and Media: 20%
- Project management and reporting: 15%
- Total: 100%
The allocation above is indicative and may flex in response to business priorities and development needs.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
- Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
Why join BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Values
At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT’s legacy with confidence and purpose.
- Truly inclusive
- Do the right thing
- Love for our consumer
- Passion to win
- Empowered through trust
- Stronger together
Take control of your future with BAT
At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.
We believe that everyone has a place in our organization. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.
We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.
Benefits
At our core, we understand your best work happens when you feel fully supported. Our meticulously designed reward and benefits package are shaped to acknowledge your contributions and to magnify your impact. As you grow, so do we.
Social Wellbeing
Emotional Wellbeing
Physical Wellbeing
Financial Wellbeing
Social wellbeing
Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.
Emotional wellbeing
Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees’ mental health. At BAT we’re fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.
Physical wellbeing
Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees’ physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.
Financial wellbeing
Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.
