This course is designed for aspiring marketers with a technology-driven mindset who want to specialise in AI-powered digital marketing. Whether you’re a recent graduate or early-career professional, you’ll thrive if you’re interested in combining artificial intelligence, analytics and creativity to drive measurable marketing impact.
You’ll develop practical skills in AI-powered content creation, customer insights, search and answer engine marketing (SEO, AEO and paid search), social media marketing and digital advertising optimisation, while gaining experience with industry-standard tools and preparing for certifications including Semrush, Google Analytics, Google Ads and Meta.
If you’re looking for a broader strategic marketing degree with a greater focus on brand management and consumer insights, you may wish to explore our MSc Marketing Strategy and Consumer Insights.
What are the career outcomes?
Graduates of the MSc Digital Marketing with AI are prepared for roles that combine marketing strategy, creativity, data and technology. You’ll be equipped for careers in digital marketing, performance marketing, growth marketing, social media, e-commerce, SEO, AEO and analytics-focused roles.
Whether you join a global brand, digital agency, consultancy or launch your own venture, you’ll graduate with the AI skills, industry certifications and practical experience needed to stand out in competitive London and international job markets.
Why study Digital Marketing in London?
Studying at Bayes in the heart of London places you in one of the world’s leading centres for marketing, media and technology. You’ll learn alongside industry practitioners, engage with guest speakers and work on live projects while building connections with brands, agencies, tech firms and start-ups shaping the future of digital marketing.
As the only Digital Marketing MSc in London that fully embeds AI across the curriculum, the programme prepares you for a rapidly evolving industry where AI-driven decision-making and innovation are transforming how organisations connect with customers.
Discover how the MSc Digital Marketing with AI at Bayes Business School combines creativity, data and AI to shape the future of marketing. 1 minute
Rankings
3rd Ranked top 3 in London for Marketing MSc for four consecutive years (QS Business Masters 2027)
Why choose MSc Digital Marketing and AI at Bayes?
- Develop specialist digital marketing and AI expertise across search, social media, e-commerce, performance marketing, analytics and marketing strategy.
- Gain hands-on experience with industry-standard tools including ChatGPT, Gemini, Copilot, Google Analytics, Google Ads and Meta Ads Manager through practical projects and simulations.
- Achieve professional certifications with opportunities to prepare for recognised qualifications including Google Analytics, Google Ads, Meta and Semrush certifications.
- Personalise your MSc through specialist electives, international study opportunities or an applied research project aligned with your career goals.
- Apply your learning to real business challenges through live briefs, consultancy-style projects and industry case studies.
- Build your career strategy from day one through Bayes' career-focused postgraduate education, with dedicated support for digital marketing careers, employer events and one-to-one careers guidance.
