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  2. Postgraduate Degrees
  3. Marketing
  4. MSc Marketing Strategy and Consumer Insights
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MSc Marketing Strategy and Consumer Insights is designed for ambitious graduates looking to build a career in marketing. You’ll develop the strategic, creative and analytical skills needed to understand consumers, build brands and drive business growth.

Exploring consumer psychology, sustainability, culture and technology, you’ll gain the knowledge and confidence to succeed in marketing, insights and innovation roles.

No prior marketing experience is required — just curiosity, creativity and ambition.

What are the career outcomes?

Graduates have progressed into marketing roles across brand management, digital marketing, strategy, innovation and consultancy, working with global organisations, agencies and start-ups in the UK and internationally.

Why study Marketing Strategy and Consumer Insights in London?

Located in the heart of the City of London, Bayes places you at the centre of a global hub for marketing, innovation and business. With leading agencies, media companies, start-ups and brands nearby, you’ll benefit from valuable opportunities to connect with industry and build your professional network.

Prepare for a global marketing career with the MSc Marketing Strategy and Consumer Insights at Bayes Business School, and hear from alumna Ying Liu about her experience of the programme. 2 minutes

Rankings

3rd Ranked top 3 in London for Marketing MSc for four consecutive years (QS Business Masters 2027)

Why choose MSc Marketing Strategy and Consumer Insights at Bayes?

  • Apply your learning to real business challenges through live consultancy projects, marketing simulations and industry-led business challenges.
  • Gain practical marketing experience developing marketing strategies for real organisations, start-ups and product launches.
  • Tailor your studies to your career goals through Bayes Elective Modules or a Business Research Project aligned with your interests and ambitions.
  • Build valuable industry connections through Bayes' extensive links with London's marketing, media and business community.
  • Develop future-focused marketing skills through dedicated modules exploring artificial intelligence, machine learning, consumer analytics and digital marketing.
  • Study a globally recognised programme ranked Top 3 in London for four consecutive years in the QS Business Master's Rankings 2026 for Marketing.
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