Position
Working collaboratively alongside the Marketing & Commercial teams you will assist the E-Retail team in deploying the E-Retail strategy for Guerlain UK. You will support with the building of tailored partner plans, and be responsible for the execution of any deliverables agreed with our E-Retail partners. You will ensure that we provide a platform for the market to discover our brand & products ensuring an elevated, brand lead experience driving traffic, engagement and fundamentally, sell-out whilst establishing Guerlain as a best-in-class supplier which retailers see first point of call to work with online.
Responsibilities
Partnership
- Support the day-to-day relationship with the E-Retailers and their digital teams and be a point of contact to deliver exceptional client service through accurate, clear written and verbal communications.
- Maintain high levels or organisation and process to ensure all e-retail accounts are suitably managed and maintained.
- Under supervision of the the E-Retail Manager and E-Retail Coordinator’s, you will support with the on time and pixel perfect delivery of any agreed partnership deliverables that have been agreed upon with our retail partners.
- Manage the deployment of all new product launch data including NLFs and digital enrichment forms for retailers ensuring forms are completed entirely and products launch with full product detail.
- Support with the planning of retailer strategy presentations and meetings.
Product cycle
- Support the E-Retail team to cascade updated assets and copy to retailers following any HQ guideline updates and ensure that any new update requests are recorded on local trackers in terms of request and final execution with retailer partners.
- Support the E-Retail Manager and E-Retail Co-ordinator’s to ensure the product catalogue on each E-Retailer is appropriately optimised and best in class with fully enriched product pages.
- Ensure optimized e-merchandising discoverability [attributions].
Trade & marketing
- Be proactive and reactive to opportunities to secure FOC visibilities on site.
- Support the E-Retail Manager and E-Retail Co-ordinator’s with retail media activations.
- Liaise with external agencies/suppliers for asset production [including the production of partner briefs], validating these with the global teams and working with e-retailers to implement.
- Maintain the Ratings & Reviews calendar and organise sampling campaigns with the third-party partner.
- Support with Flix Media content page maintenance tracking asset expiry dates and notifying the E-Retail co-ordinator’s when pages require updates.
Reporting
- Monitor visibility on e-retailer platforms, for both Guerlain and competitors, reporting back to the business, highlighting and proactively exploring key opportunities.
- Ensure all necessary trackers are always up to date.
- Supporting the E-Retail Manager and E-Retail Co-ordinator’s with monthly and weekly sales reports.
Administrative
- Support eBusiness team with the raising of POs and ensuring trackers are updated.
- Perform regular site walks and audits of E-Retailer sites to ensure they are updated and maintained with brand and product content that is in line with global guidelines and fully embodies the brand identity including the management of onsite brand spaces.
- Complete and process order forms to ensure stock for Ratings & Reviews is shipped and delivered to the third-party partner.
- Ensuring all paid and FOC visibility that goes live on site is captured and logged.
Profile
Key Competencies/Technical Skills
E-retail experience is a plus
Strong attention to detail / proof-reading skills
Strong organisational skills
Excellent written & verbal communication skills.
Confident & Enthusiastic individual with team spirit / collaborator mindset.
Analytical
Good working knowledge of MS Office
Photoshop knowledge is a plus
Knowledge of the UK Market & Beauty Industry
Inherent interest in luxury industry and beauty
Fluent in English. French language a plus.
Guerlain Maison
It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.
Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.
