Created in 1987, the LVMH Group today comprises more than 75 exceptional Maisons, each of which creates high-quality products. The Group drives long-term progression to develop its 75 Maisons, respecting their distinctive identities. Throughout the world they are all ambassadors of our vision of a refined art de vivre. LVMH is the only group present in all five major sectors of the luxury market: Wines & Spirits, Fashion & Leather Goods, Beauty, Watches & Jewellery and Selective Retailing. LVMH currently employs over 175,000 people across the world and reported sales of 64.2 billion euros in 2021.
Who is LVMH Beauty?
LVMH’s Beauty activities benefit from exceptional dynamism that relies on both the longevity and development of key lines, and on the boldness of new creations.
The brands cultivate what makes them unique and is guaranteed to make them stand out for their devotees in a highly competitive global market. The success of the LVMH Beauty division depends on finding the right balance between major historic houses such as Parfums Christian Dior, Parfums Givenchy, Guerlain, Aqua Di Parma and younger brands with strong potential like Fresh, Fenty and Stella McCartney Beauty…
All are driven by the same values: a quest for excellence, creativity, innovation, and perfect mastery of their image.
Purpose of the role
Assist the PR Team and Digital Team with the day to day running of the PR & Digital Departments.
Job responsibilities
PR responsibilities
- Support the PR Executive in achieving the department’s key objectives
- Support the PR Team in the organisation of all press and influencer launches
- Assist PR team with the booking of travel and compilation of itineraries for all press and influencer trips
- Be the key point of contact for all journalists’ requests
- Handle, fulfil and log all press enquiries quickly and efficiently
- Ensure prompt and timely send out of all new launches to the appropriate audience
- Manage and update the media and influencer contact databases on a regular basis
- Manage all print and online press coverage in terms of collation, uploading onto Clippings platform, presenting and distributing internally and to the International Team in an appropriate and timely manner
- Become proficient in influencer tracking platform, regularly monitoring brand buzz and competitor activity and creating campaigns around influencer activations and events
- Control product cupboard stock and efficiently order stock for new launches and send-outs as approved by Comex team
- Help compile internal reports and competitor analysis
- Day-to-day administrative duties including using SAP to raise purchase orders and updating the budget tracker
- Manage and coordinate logistics associated with large-scale influencer and press product mailings, ensuring all packing and delivery logistics are executed efficiently, while monitoring social coverage and campaign performance following each seeding
Digital responsibilities
- Coordinate product launches across all e-retailers to drive sales and maximise opportunities
- Ensure that e-retail websites are always up to date, with the correct content, creative banners, assets and copy to comply with Givenchy brand guidelines
- Liaise with external agencies/suppliers for assets production, validating these and working with e-retailers to implement
- Produce local creative banners and assets using Adobe Photoshop in accordance with global Givenchy asset guidelines
- Monitor visibility on e-retailer platforms, both for Givenchy and competitors, reporting back to the business and highlighting key opportunities
- Oversee product seeding and send-outs to influencers and prospective customers driving reviews and traffic to e-retailer sites
Profile
Key competencies
- Fluent in English
- Excellent communication skills, both written and oral
- Attention to detail excellent proof-reading skills
- Eager to learn and willingness to get ‘stuck-in’
- Competent in Word, Excel, PowerPoint and Outlook
- Experience using Photoshop desirable but not mandatory
Profile
- A passion for PR and a love of the media
- An interest and awareness of UK fashion, beauty and lifestyle bloggers
- Ability to multi-task and prioritise projects on a day-to-day basis
- Be reactive to journalists needs
- Self-motivated
- Good team player
- Flexible and able to work well in a fast-paced pressurised environment
- Must have the ability to work under pressure and meet tight deadlines
Position within the organisation
Reports to: PR Executive & E-Key Account Manager
Direct reports: None
Internal contacts:
- PR & Marketing
- International PR Team
- Training/Make Up Team
- Commercial Team
External contacts:
- Journalists, Bloggers
- Make-up Artists
- Key Suppliers
- Agents
- Digital Agencies
Crafting Dreams Starts With Yours
At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.
