About the role
Great stories can change how people think and act. At WWF-UK, we have important stories to tell about the difference we’re making for nature and our planet, together with partners and communities around the world.
In this role, you'll help us find, develop and share those stories, turning research, evidence and real examples of the impact of the work of WWF across the planet into engaging content for people who can help drive change, including influential audiences across government, business and funding organisations.
You'll join our Story & Content Team and work with colleagues across marketing, communications, advocacy and fundraising. Together, you'll explore what makes a compelling story, how to reach influential audiences and how evidence can help us communicate the impact of our work.
You'll also have the chance to explore how digital and AI-supported tools can help with research and content development, alongside more traditional approaches.
It's an opportunity to build experience in communications, research, storytelling and understanding different audiences, while contributing to WWF-UK's mission to bring our world back to life.
What you'll be doing
During your placement, you'll have the opportunity to:
- Discover stories that matter. Research WWF's conservation work, scientific evidence and environmental impact to identify stories that could inspire and influence different audiences.
- Create engaging content. Help develop written and visual content, including stories, briefings, presentations and reports that bring our work to life.
- Get to know our audiences. Explore what matters to different groups, including people in government, business and funding organisations, and help us understand how best to reach them.
- Explore research tools. Use traditional research methods and approved AI-supported tools to gather information, identify useful insights and support content development.
- Work with colleagues across WWF-UK. Connect with teams in communications, advocacy, fundraising and conservation to gather information and develop relevant content.
- Organise and share useful resources. Help build a collection of research, stories and content that our colleagues can draw on in their own work.
- Share your ideas. Contribute recommendations on how WWF-UK can strengthen its storytelling and communicate its impact more effectively.
Skills you’ll build
This placement is designed to give you meaningful experience and opportunities to build your skills.
You'll have the chance to develop:
- Research and analysis: Finding, understanding and checking information from different sources.
- Storytelling and communication: Turning complex topics into clear, interesting and accessible content.
- Understanding audiences: Learning how different people engage with information and what makes content relevant to them.
- Digital skills: Exploring how technology and approved AI tools can support research and content development.
- Working with others: Building relationships, collaborating across teams and communicating your ideas.
- Planning and organisation: Managing tasks, working to deadlines and balancing different priorities.
You'll also build a portfolio of work that demonstrates the skills and experience you've gained during your placement.
What you'll bring
We're looking for someone who's curious, enthusiastic and interested in the power of stories to make a difference.
You don't need to have all the answers or experience of working in a large organisation. What's important is your willingness to learn, your approach to working with others and the ideas you can bring.
We'd love to hear from you if you:
- Have an interest in nature, conservation, sustainability or environmental issues.
- Enjoy researching topics, exploring information and finding interesting stories.
- Can communicate clearly and enjoy sharing ideas, whether in writing or conversation.
- Are interested in creating stories and content for influential audiences across government, business and funding organisations, and understanding how to engage them.
- Have a thoughtful approach to checking facts, understanding evidence and paying attention to detail.
- Are comfortable using everyday digital tools and interested in developing new skills.
- Can organise your work, manage agreed tasks and ask for help when you need it.
- Enjoy working with others, are open to feedback and are willing to try new approaches.
- Value different perspectives and want to contribute to a welcoming, inclusive workplace.
You may have developed these skills through education, volunteering, personal projects, work experience or other activities. We're interested in what you can bring, however you've developed it.
Support along the way
As part of Roots @ WWF-UK, you'll have the opportunity to learn and grow alongside other early careers colleagues.
You'll receive support from your line manager and a dedicated buddy, alongside structured learning and development opportunities throughout your 12-month placement.
The programme is designed to help you build practical experience, develop your confidence and explore your future career opportunities.
Practical details
Location: Living Planet Centre, Woking, Surrey
Contract: 12-month fixed-term placement
Salary: £28,119
Hours: 35 hours per week
Working arrangements: Minimum 40% in person collaboration per month
