Johnnie Boden is a self-confessed ‘pernickety customer’. When he couldn’t find the just-right shirt, he made it himself. That was in 1991 when eight just-right shirts went from Johnnie’s kitchen table and out into the wider world. Fast-forward, and we’re now a business with a turnover of more than £380 million (and growing).
It started with a shirt. Well, eight to be precise. In 1991 when Johnnie couldn’t find a ‘just right’ shirt, he crafted them himself from his kitchen table. Years later and he’s fronting a major British clothing brand with a turnover of £350 million. It took hard work, determination – countless cups of tea – and brand values that we still champion today; stylish, grounded, uplifting.