We are looking for a Marketing Executive (Regional Marketing) to support the delivery of engaging marketing campaigns and activations that drive consumer demand and help achieve business targets for one of our world-class attractions, LEGOLAND Windsor.
As part of the Marketing Business Partner team, you’ll work closely with operational teams at your attraction, ensuring campaigns are successfully implemented on-site. You’ll also collaborate with teams across E-commerce & Digital Marketing, Brand, Corporate Affairs, Content, Partnerships, and Commercial Strategy—gaining valuable exposure to multiple marketing disciplines.
Key responsibilities
- Support the rollout of marketing campaigns, coordinating with internal teams to ensure high-quality execution on time and within budget.
- Work closely with the Brand team to maintain consistent messaging and visual identity across all marketing materials.
- Understand guest behaviour, market trends, and the competitive landscape to inform marketing decisions.
- Assist in the execution of online marketing plans to grow traffic, reach, engagement, and conversion across digital channels.
- Work with internal and external stakeholders, including operational teams, trade partners, agencies, and content creators, to align marketing activities with business objectives.
Qualifications and experience
- A relevant degree or previous marketing experience in a fast-paced environment.
- Ability to craft compelling messages and collaborate effectively with multiple teams.
- Ensuring brand consistency and campaign accuracy across all channels.
- A keen eye for customer behaviour and market trends to help shape marketing initiatives.
- Enthusiasm for creating exciting guest experiences and driving attraction engagement.
Benefits
We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 28 days’ holiday including bank holidays, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, an Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions, 25% discount in our retail shops and restaurants and 40% discount on LEGO, plus lots more!