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How to get into Marketing
Introduction to Marketing
Complexity Easy Duration 15 - 30 min
In this module, Bright Network's Marketing Director, Ben Triggs, gives you a crash course on all the need-to-know information in marketing. Learn the essentials of marketing and which area suits your skills and priorities best. Captions are available on this Academy module. To activate captions, click the CC button on a video and select "English".
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Presenter
Ben Triggs
Ben Triggs
Bright Network, Head of Membership
Ben works with university students, helping them make the best educational and career-related decisions. As Head of Membership at Bright Network, he oversees all the upskilling work the team does on campus and beyond. With a keen interest in commercial awareness, Ben edits Bright Network’s weekly Commercial Awareness updates, which have a readership of 16,000 students/graduates.
Ben works with university students, helping them make the best educational and career-related decisions. As Head of Membership at Bright Network, he oversees all the upskilling work the team does on campus and beyond. With a keen interest in commercial awareness, Ben edits Bright Network’s weekly Commercial Awareness updates, which have a readership of 16,000 students/graduates.
Lessons in this module
2
1. What is marketing?
In this introductory lesson, Ben answers the question 'What is marketing?' and runs you through what you can expect from this module.
2 - 3 minutes
2
2. Things to think about
In this lesson, Ben tells you about the important things you should consider when thinking over a career in marketing.
5 - 6 minutes
2
3. Types of roles in marketing
Ben takes you through the different types of marketing roles so you can work out which best match your skills and interests.
9 - 10 minutes
1
4. What type of marketer are you?
Complete this easy quiz to find out which type of marketing suits you best.
4 - 5 minutes
2
5. Wrap up and final thoughts
Ben shares his final thoughts, including salary expectations and career progression in a marketing role.
1 - 2 minutes
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