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    3. Marketing, media & PR career path guide

    Marketing, media & PR career path guide

    Media, advertising, marketing and PR careers are popular choices for graduates – and it’s easy to see why. There are many varied roles across the media profession, so plenty of chances to find that perfect fit. If you enjoy the idea of a career where you can flex both your creativity and analytical skills, it’s worth looking into the sector.

    Explore careers in the media profession

    Working in the media presents lots of exciting opportunities. Whether you want to work as a digital marketer, PR expert or advertising manager, we’re here to guide you towards your dream role. Don’t know what you’re looking for yet? Our career path guide is also here to help you figure out which area best suits you.

    Carve out your advertising and marketing career path

    Browse our advice guides below and get to know more about the areas you’re interested in. We explain the kinds of jobs you could do, the skills you’ll need, potential salaries and much more.

    Marketing, PR and media sector profile
    Which is for you? In-house vs agency
    The skills you need for Marketing and PR
    A guide to marketing salary expectations
    Overview: Digital and Media Marketing
    Top tips for creating a great marketing CV
    Specialisms within the Digital and Media Marketing industry
    A guide to professional marketing qualifications
    Top five tips for creating a successful brand
    A guide to the different types of PR
    Marketing graduate schemes & careers
    A-Z: Essential Marketing jargon
    A career in Market Research
    A career in Public Affairs
    A day in the life of a Marketing Executive
    A career as an Advertising account planner
    A Bright Guide to: Journalism and Publishing
    How to get into Journalism
    Journalism skills you need to get into the sector
    A guide to average journalist salaries in the UK
    Leading graduate employers in Journalism & Publishing
    Top 5 tips for securing your first job in Journalism
    A guide to journalism & publishing graduate schemes