Innocent Drinks

Consumer, FMCG & Retail
About Innocent Drinks

We started innocent in 1999 after selling our smoothies at a music festival. We put up a big sign asking people if they thought we should give up our jobs to make smoothies, and put a bin saying 'Yes' and a bin saying 'No" in front of the stall. Then we got people to vote with their empties. At the end of the weekend, the 'Yes' bin was full, so we resigned from our jobs the next day and got cracking. Since then we've started making veg pots, juices and kids' drinks, in our quest to make natural, delicious, healthy foods.

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